Growth Hacking Definition From GRO.TEAM

To Growth Hack is to take a different approach. The usual Sales, Marketing, Product, Technology and Operations silos are broken down and a cross functional and holistic approach is taken to move the needle on one very carefully chosen growth metric.
“If the growth benefits of a growth idea massively outweigh the costs and/or time to implement it then we are growth hacking…”
Ignore the hype or buzz words…growth hacking brings together a lot of fundamental approaches and concepts that have been proven to deliver significantly better business outcomes than traditional approaches to growing a business.


We growth hacked Interim.team Ltd's revenue by more than 5,000% in three years...
£39,484 in FY15
£820,987 in FY16
£1,975,421 in FY17

Growth Agency


Interim | Permanent Growth
Hacking Recruitment

Full Time or Part Time
Get The Growth Talent You Need
  • Quick Discovery Session
  • We Have 200 Growth Hackers In Our Network to Choose From
  • We Have Growth Hackers in 32 Countries Around The World
  • We Only Work With The Best Growth Talent
  • Satisfaction Garaunteed

Growth Hacking Leader

To Lead Your Virtual Growth Hacking Team
Remote Or On Site Anywhere
Growth Team Leaders
  • Quick Goal Set
  • Parachute In One Of Our Growth Hackers
  • We Can Lead And/Or Augment Teams
  • Get The Benefit Of Our Experience And Ideas Leading Growth Teams
  • Success Garaunteed...We *Always* Increase Growth

Remote Growth Hacking
As A Service

Remote Growth Hacking
Let Us Get Your Growth
  • Quick Review Of What Is And Isn't Working
  • Quick Review Of Growth Efforts And Effectiveness
  • Quick Goal Set
  • Tactical End To End Cross Functional Integration And Instrumentation
  • Measure --> Act --> Measure


Love videos like these but don’t have money to burn?!?

We’re so confident that our results will surprise and delight you that if we think we can turbo charge your growth we’ll prove it to you with a test social media video campaign that will generate engagement you will love. Free…yes…free.


"GRO.TEAM are helping us think about, and manage, our growth in a more structured way. They have a huge amount of experience helping companies grow and scale and I would highly recommend them."
Eleonore Dresch
CEO And Founder
“GRO.TEAM are helping us growth hack our brilliant new app to world domination! They are the real deal and I’m so glad I’m working with them.”

Tracey Carr
"GRO.TEAM are really helping us growth hack our start up Workteam. Their experience helping other companies grow and be successful is really proving invaluable."
Simon Bates
CEO And Founder


Growth Hacking Success Stories


The Kind Of Growth Hacking Agency You Need

Value FOR Money

Growth Hackers that bring full time impact for part time money...

LookinG For Win/Win

Growth Hackers that enjoy the win/win of a portfolio career...


Growth Hackers that won't ignore emails because technically they aren't charging at the time...

Highly Effective

The Growth Hackers in our network have a huge range of Growth Hacking skills and experience to draw upon...check out a list of Growth Hacks...


guerilla seo

A startup isn’t going to be able to achieve search engine results position #1 (roughly 25% clicks) or #2 (roughly 15% clicks) in a straight up SEO competition against well established and well funded incumbents.

One eCommerce site we know spends £5m/year on SEO alone but because position #7 on the first page of Google will only deliver roughly 3% of search clicks “first page of Google” is largely a vanity metric.

So how can we make you successful in this unfair fight?

To succeed a challenger brand will need asymmetric SEO techniques or what we like to call Guerilla SEO.

We have been training our 1,000 input signal SEO Neural Network for 18 months now and we use its’ insights to power our

>> Guerilla SEO Package <<

or see Rorie’s Medium article about his SEO moment of clarity




At GRO.TEAM we’re all about making you successful and the combination of brilliant video collateral and laser targeting is delivering social media click costs as low as €/£/$ 0.09 per click for us…



Do You Prefer To Work On Individual Growth Services? No Problem...


We have been training a Neural Network on live Google search results for 18 months and frankly the results are spookily accurate...


REMOTELY or ON-SITE we can improve your website and app VISITOR to CUSTOMER CONVERSION (V2C) using Conversion Rate Optimisation techniques that generate more LEADS and more REVENUE…


We will design, implement and run PPC campaigns on behalf of our clients. Running a successful PPC campaign takes a lot of skill and experience, the PPC systems are designed to maximise Spend not Return On Investment.


B2B Growth Hacking Playbook
B2B Growth Hacking Playbook
B2B growth hacking can be more challenging than B2C growth hacking because potential purchasers can have less of an emotional connection with what they are purchasing and it is harder to align incentives in the way you can with referral schemes in B2C growth hacking.

We have managed to deliver some really successful B2B growth hacking campaigns by really selling to needs and laser like targeting…talk to us for more detail…



We Are The Growth Hacking Agency
Making Growth Hacking Accessible To Everyone

19 Google reviews
chris airey
chris airey
Trustindex verifies that the original source of the review is Google.
gro.team and Rory are very focussed and sharp in terms of that art of matching solution to need. Commercial, positive, pacy - a great experience.
Martin Wright
Martin Wright
Trustindex verifies that the original source of the review is Google.
As a candidate for a C-Level role, I can highly recommend Gro.Team, who manage to be both highly professional and friendly and engaging. With a level of technical expertise that many candidates can only dream about, unlike some recruiters Rorie not only knows his stuff inside-out but also understands what you're looking for, and is genuinely motivated to find a match that suits both business and candidate equally.
Artur Grabowski
Artur Grabowski
Trustindex verifies that the original source of the review is Google.
Can't recommend gro.team enough. Very professional and modern approach to the problem of business and team building in very difficult times. Rorie's perfect combination of experience and skills allowed us to unlock the full potential.
Stuart Nelmes
Stuart Nelmes
Trustindex verifies that the original source of the review is Google.
Having worked with the team across various projects and assignments, it's always reassuring to know that the results are alway going to be delivered. Loana is great to work with, ensuring that the the projects are always given the right candidates to ensure success.
Nic Hutchins
Nic Hutchins
Trustindex verifies that the original source of the review is Google.
Every now and again, if you’re lucky, you will come across a business that delights you. This is what you’ll find with Rorie and the team. Excellent in their chosen fields, easy to engage with and genuinely excited about getting you the result you desire.
Daniel Carter
Daniel Carter
Trustindex verifies that the original source of the review is Google.
We used GRO.TEAM to iron out internal issues with CTOs, they also helped us to revise our way of working and helped us with a very successful growth hacking campaign. They took us through a full consultation assessing what was and wasn't working internally - they also helped with internal mentoring for some of our staff. Overall - exceptionally good service and a fantastic business to work with.
derry oneill
derry oneill
Trustindex verifies that the original source of the review is Google.
Focussed, sharp, incisive bunch of people - breath of fresh air . Be prepared to be challenged - supportively.
Simon Teppett
Simon Teppett
Trustindex verifies that the original source of the review is Google.
Everything about gro.team is extremely well run - and Rorie is abosutely top flight. He knows his onions !!
Stuart Prestedge
Stuart Prestedge
Trustindex verifies that the original source of the review is Google.
Rorie & Loana @ GRO.TEAM are extremely friendly, professional and effective. They take pride in ensuring that candidates are ideal for the roles which is a win-win for both sides. Highly recommended!
N Cohen
N Cohen
Trustindex verifies that the original source of the review is Google.
Love the interaction with Rorie, Loana, and the team. Committed, professional, yet fun and engaging! the perfect blend for a successful 21st-cent tech business. Looking forward to working with you again soon :-)


Talk to us We offer Growth Hacking Coaching, Interim or Permanent Growth Hacking Talent and Remote Growth Hacking As A Service…
A Growth Hacker hacks social media, SEO, incentives, product features, traditional marketing techniques and anything and everything as part of a singular focus on Growth…a growth hack is something that delivers growth but is cheap, can be edgy, and ideally is quick. To Growth Hack is attack Growth in a x-functional way using skills traditionally found in Marketing, Sales, Product, Digital/Online, Technology and so on. To Growth Hack is to address the whole customer lifecycle from Top Of Funnel to successful Conversion.
The sort of results that can be achieved bringing all of our Growth Marketing Mission Objectives Strategy Tactics Growth Hacking skills together were shown at Interim.team Ltd where we grew revenue by more than 5,000% in just three years… We grew revenue by 50 X from £39,484 in FY15 to £1,975,421 in FY17…

It depends of course. Growth Hackers can be treated like other digital marketeers which doesn’t really reflect the top and bottom line impact a good growth hacker can have on a business. At GRO.TEAM we reward Growth Hackers proportionally to the business impact they have so a good one can make six figures…

GRO.TEAM’s years of providing high impact Business Growth Talent has made us one of the premier growth agencies in the world and given us unrivalled access to the top business growth talent in Europe and across the World… We have top class growth people available at all levels from “Contractor” to “CEO” level The sort of impact business owners can get is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says “The change was truly amazing. Much of the shared frustration was removed as teams were empowered to get their code improvements into production…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”
We join up growth services traditionally found in separate agencies into a single effective and cost effective customer focused growth service. We will deploy our growth talents where you will get the biggest Return On Investment and deliver the growth you need…let’s get started now!
All of the GRO.TEAM leadership team are still client facing Interim C level executives still “doing the do” and they really do understand their respective areas and know what good, really good and great looks like in their fields.

Growth hacking agentur …we have Growth Hacked with businesses HQ’d in Frankfurt, Stuttgart, Berlin…kontaktiere uns



Get the skinny on growth hacking...
By working closely and regularly with customers, delivering early, iterating ideas and working cross-functionally towards a common goal Agile software development transformed the business of creating software.

Agile development massively increased the value delivered by the typical software development project by favouring “individuals and interactions” over specification, “working software” over pretty much everything, “customer collaboration” over contract negotiations and “responding to change” over blindly following a plan… What would happen if we used these “Agile” principles to deliver Growth rather than Software?!?

We could favour “customer collaboration” and “individuals and interactions” by forming a cross functional Growth team including both “customers” and “suppliers”.We should include representatives from Product, Sales, Marketing, Technology, Operations, Finance and so on…

We could favour “working software” or Growth in our case by giving the team the single unifying purpose of growing a carefully chosen growth metric.

The Growth Team could be “responding to change” rather than a plan by delivering early and taking a measure-act-measure approach to ideas through “on ramp” to “live” stages.

The Growth Team could communicate and meet regularly, maybe a quick “stand up” at the same time and place every day would work really well.

We could work to a weekly or fortnightly rhythm with the cumulative affects of the growth activities on the Growth metric being publicly demonstrated (and hopefully celebrated) at the end of every cycle or “sprint”.

So we have created a cross-functional team meeting regularly with the unified common purpose of doing anything and everything necessary to measure-act-measure the impact of their ideas on a single carefully chosen growth metric. That’s cool but…Maybe we could give this sort of approach a name…like Growth Hacking or something?

Yes Growth Hacking is the sort of term that means different things to different people but anyone familiar with Agile software development will be struck by the similarities between the approaches, rituals and rhythms typically used in both Growth Hacking and Agile Software Development.

“Plus ça change, plus c’est la même chose”

“The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr

Does it all work in the real world?


The same underlying principles that make Agile software development so effective also mean Growth Hacking can totally transform the effectiveness of a company’s growth activities.

I recently spent a day with the talented team at a well backed UK based energy startup called Hometree who are creating a great brand by disrupting the domestic energy market customer experience.

We had a really productive workshop where we honestly examined the Strength Weakness Opportunities and Threats in their current growth landscape, discussed and then selected initial and ultimate growth metrics, collected growth ideas, created a growth board, reconstituted the growth team and set up the new team’s rituals and rhythms.

Not bad for one day and Andreu Tobella Brunet the Co-Founder of Hometree UK commented…

“As a start-up that is using an innovative way to sell online, we created a growth team from scratch but were having a few challenges to structure it well and have clear objectives and team alignment. This is where Rorie stepped in and helped us understand well all the roles, define our single metric and create a high performing growth team. The whole team was extremely pleased with the improvements, I would highly recommend him”

Whether you call it Growth Hacking or something else, a very effective way of accelerating your growth is to learn from agile software development and to create a cross-functional team meeting regularly with the unified common purpose of doing anything and everything necessary to measure-act-measure the impact of their ideas on a single carefully chosen growth metric.

Growth Hacking Agency Services​

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