Ignore the hype…the essence of Growth Hacking is focus…focusing on growth and focusing on one and only one growth metric.
A cross functional growth team is formed and it meets for a short time every day to Measure –> Act –> Measure the impact of growth ideas moving the needle on the growth metric.
We have put all the best bits of Growth Hacking into our Growth Hacking Starter Package to make Growth Hacking accessible whatever your budget or location…
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The sort of impact a GRO.TEAM person can have is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says…
“The change was truly amazing. Much of the shared frustration was removed…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”
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