5 Tips On Choosing KPIs and Why We Get So Many Emails From LinkedIn…

5 Tips On Choosing KPIs and Why We Get So Many Emails From LinkedIn…

Since Microsoft's acquisition of LinkedIn the CEO of Microsoft, Satya Nadell, and his C-suite have a compensation scheme partly based on the “number of times logged-in members visit LinkedIn, separated by 30 minutes of inactivity."...which explains all the emails from LinkedIn...

Another day and another hundred emails from LinkedIn telling me someone has looked at my profile, someone has a birthday, someone has been in a job for a while and so on…why does LinkedIn send so many bl**dy emails??

Maybe Lance Ng has hit on the answer in his Medium article The Endgame for LinkedIn.

Since Microsoft’s acquisition of LinkedIn the CEO of Microsoft, Satya Nadell, and his C-suite have a compensation scheme partly based on the “number of times logged-in members visit LinkedIn, separated by 30 minutes of inactivity”.

That’s interesting…the KPI isn’t revenue, profit, acquisition or any of the usual growth metrics it is based on how many times LinkedIn users visit the site after being absent for 30 minutes.

Call me Mr Cynical but one way to increase this KPI would be to frequently email LinkedIn users…after 30 minutes had elapsed between emails of course…we wouldn’t want to overdo it.

5 Tips On Choosing KPIs

  • Keep It Simple

    Use 1-3 simple KPIs...no more. Less really is more with KPIs.

  • Align With Business Goals

    Focus the team/individuals on business goals...Use "What" not "How" metrics...

  • Use Numbers

    Find a way of representing the KPIs as a number...if it isn't a number it isn't a KPI...

  • Make It Relevant

    Make the KPI relevant for the person/team and aligned with their purpose/mission/skill set...if it's not relevant it won't work...

  • Choose The Right Reporting Frequency

    Make sure the reporting/measurement frequency is right for the KPI...too short and there won't be time to change it and too long and it won't get the right focus and energy needed...monthly or quarterly might be right...

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp
Share on pinterest
Share on tumblr

What Do Our Coaching And Mentoring Clients Think?

Give Us A shout For A Friendly Informal Chat...

5 ways To Make Google Ads Work For You

5 ways To Make Google Ads Work For You

By default Google now creates "smart" campaigns that DON'T allow you to choose your keywords, exclude the display network, control the target landing pages or select exact match rather than broad reach...USE SEARCH CAMPAIGNS NOT THE DEFAULT SMART CAMPAIGNS TO GET A GOOD ROI...

Unless you are very, very careful and even a bit determined a new Google Ads campaign will cost you more money than it should and deliver less return on your investment than you need….follow these 5 tips to set up a Google Ads Cost Per Click campaign to drive traffic to your site most cost effectively…

The 5 Ways To Make Google Ads Work For You Are...

  • Create Search Not "Smart" Campaigns

    To make the numbers stack up for you on Google CPC (cost per click) advertising you need to select very carefully chosen words being typed into a search engine (and not general "banner" advertising).

  • Choose Your Keywords Based On Intent

    Think very carefully about the intent of the person typing the phrase into the search engine...for example...if you sell cupcakes for delivery a high intent phrase is "cupcakes delivered" not necessarily "cupcakes for sale"

  • Exclude The Display Network

    Unless your product/service is useful/interesting for everyone *all* of the time you need to focus on people typing phrases into search engines with focused and measurable intent as opposed to general "display" advertising interrupting people as they go about their business on The Internet...

  • Use Exact Match

    By default Google Ads encourages the use of broad match where phrases you haven't chosen are matched against your target phrases...these phrases are very broad and will generally bounce of your landing page at a rate of 100%...put the exact high intent phrases you want in [square brackets] to use exact match...

  • Choose The Words In The Ad Very Carefully And Use All Extensions Available

    Some words have been proven to work more effectively than others in Google Ads. Use words such as Boost, Energise, Empower, Overcome, Had enough, Never again, Fleeced, Reclaim, Turn the tables, Insider only, Paralysed, Delightful, Thrilling. Use all 1. Sitelink 2. Call 3. Callout extensions you are offered..take us as much search real estate as you can...

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on whatsapp
Share on pinterest
Share on tumblr

Sample Google Ad For "Interim Management Consultancy"

What Do Our Growth Hacking Clients Think?

Give Us A shout For A Friendly Informal Chat...

Interim CIO Job

Interim CIO Job

Interim CIO Job

Role: Interim CIO 

Details: A large part of your role will be creating the strategy behind building out their new data platform to host their new product. You will be guiding teams on what technologies will be best to implement and therefore must have a good understanding of both how to build and deploy a big data platform. You will be overseeing the end to end product build and therefore it is valuable if you have previously worked on fully greenfield projects in designing and scaling up a new team…

Location: Central London

Start: ASAP

Rate: £1000/day

Sector: Oil and Gas

 

Golf pros use a coach to win…now you can too

Golf pros use a coach to win…now you can too

Play Video

Golf professionals use a coach to WIN…now you should too…

We are offering free “Good To Great” Coaching and Mentoring with ex Google, Amazon high achievers FREE with all new interim and permanent talent engagements…HERE

interim.team has groWN into gro.team

interim.team has groWN into gro.team

interim.team has groWN into gro.team 🙂

We’re hugely excited to reveal that interim.team has grown and expanded into gro.team …please read the full story here

Give Us A Shout...