Another day and another hundred emails from LinkedIn telling me someone has looked at my profile, someone has a birthday, someone has been in a job for a while and so on…why does LinkedIn send so many bl**dy emails??
Maybe Lance Ng has hit on the answer in his Medium article The Endgame for LinkedIn.
Since Microsoft’s acquisition of LinkedIn the CEO of Microsoft, Satya Nadell, and his C-suite have a compensation scheme partly based on the “number of times logged-in members visit LinkedIn, separated by 30 minutes of inactivity”.
That’s interesting…the KPI isn’t revenue, profit, acquisition or any of the usual growth metrics it is based on how many times LinkedIn users visit the site after being absent for 30 minutes.
Call me Mr Cynical but one way to increase this KPI would be to frequently email LinkedIn users…after 30 minutes had elapsed between emails of course…we wouldn’t want to overdo it.