By default Google now creates "smart" campaigns that DON'T allow you to choose your keywords, exclude the display network, control the target landing pages or select exact match rather than broad reach...USE SEARCH CAMPAIGNS NOT THE DEFAULT SMART CAMPAIGNS TO GET A GOOD ROI...

Unless you are very, very careful and even a bit determined a new Google Ads campaign will cost you more money than it should and deliver less return on your investment than you need….follow these 5 tips to set up a Google Ads Cost Per Click campaign to drive traffic to your site most cost effectively…

The 5 Ways To Make Google Ads Work For You Are...

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Sample Google Ad For "Interim Management Consultancy"

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