Rorie Devine

Rorie Devine

I am an inveterate Interim CIO ¦ CTO and the author of The CTO ¦ CIO Bible (#1 rated CTO book on Amazon) and How To Be A Hero CIO ¦ CTO (#1 rated CTO course on Udemy). I write about big ideas and share leadership stories that make you go “A Ha!”

My work has been described as a new genre of leadership advice…it’s based on unrivalled experience, genuine credentials, wisdom distilled down into 100’s chunks of actionable insights and even the odd bit of humour…

Some people don’t agree with what I say. Other people say I changed their career. Why not read/watch/listen and decide for yourself?!?

   85% 5 Stars CTO ¦ CIO Bible eBook & Book

The #1 rated CIO ¦ CTO Udemy & THINKIFIC Course

Fi
Fi
Ticks all the key elements...
Read More
I loved this book although the first few pages initially caught me on the back foot as it is so different from what we are used to. Rorie has pulled together all the major elements of outstanding IT management and delivery by referencing the source material with his own explanation of why it is useful. So this is truly a read which lets you tick the boxes you already worked on and see what else might be useful out there. Personally I found it highly energising and a great read, I hope you do too.
Hutch
Hutch
Insightful and an easy to read
Read More
I’m not a CTO or a CIO but I work closely with many that hold those positions, and this book has given me a wonderful insight into their world, the challenges they face and strategies/tactics they can deploy to be great. The book is easy to read and digest and incredibly informative. Thank you Rorie!
Thomas Kiessling
Thomas Kiessling
A great cookbook
Read More
I highly recommend this book for both CTOs/CIOs at the beginning of their career and for experienced technology leaders on a quest to continuously improve and re-calibrate themselves. The method of the book is to distil decades of experiences into simple learnings. It’s a cookbook. It creates a mental grid of domains and principles for a technology leader to succeed. It also provides entry points to deepen your knowledge in specific subjects, always pointing back to the larger context. Well done. Fun to read.
LWS
LWS
A Fantastic Go-to guide
Read More
Very interesting book which provides you with key advice as to how to manage your company and teams as a CTO or CIO. It is solution-focussed. It’s easy to read and can be read in any order. So if you need to know something quick, it’s a great go-to guide. The good thing is that it works on key aspects of management and provides you with fast and straight-to-the-point advice. Highly recommend to professionals with little time on their daily schedules who need a book which they can consult quickly to find a solution or improvement to their current situation.
Mr. Faisal Ahmed
Mr. Faisal Ahmed
Really insightful
Read More
Easy to read in a complex world full of buzz words, really recommend this to anyone in the business field. Cannot wait for a follow up book.
Jonathon Moore
Jonathon Moore
Super!
Read More
Bucketloads of great insight across the full spectrum of product development. A great read for product and engineering leaders alike.
Roseland
Roseland
Very readable
Read More
A very easy to read and digest book that gives lots of tips and ideas for how to make a high impact in a positive way as quickly as possible. Not a technical book, but one of leadership, relationships and how to add value. A definite must for the library
Martin King
Martin King
Thinking from an expert!
Read More
Clear and concise advice for people that already have a lot of the building blocks in place. The book offers plenty of critical thinking from a seasoned expert. Thanks Rorie!
Mr. S. Edwards
Mr. S. Edwards
Wisdom for busy execs
Read More
I loved the simple, concise format of this book. Full of bite sized wisdom and instant takeaways to 'try now'. Rather than a massive tome of boring management theory, busy execs can read this book on a train journey and get instant value. Highly recommended.
manub
manub
Actionable leadership tips
Read More
I've had the pleasure to work with Rorie and I was looking forward to read his book. I wasn't disappointed! The format may not be liked by everybody as more than narrative it's a series of tips, however I find the insights very helpful. On some topics I have slightly different views but Rorie gets his argument through explaining why he's giving those tips, based on his 20 years experience. Definitely a good read.
Alex Farr
Alex Farr
CIO UK Top 100
Read More
An essential read for any #CIO or #CTO in 2020. Authored by the extremely talented Rorie Devine, the book gives the mission, objectives, strategies and tactics needed to succeed. It may even contain a small contribution from yours truly...
Oliver Bayes-Shelton
Oliver Bayes-Shelton
CTO
Read More
Great book by Rorie Devine, I always enjoy reading things by peers! "The CTO ¦ CIO Bible: The Mission Objectives Strategies And Tactics Needed To Be A Super Successful CTO ¦ CIO"
Eoin Woods
Eoin Woods
CTO at Endava
Read More
Interesting new ebook from Rorie Devine on how to be an effective #CIO based on his experience in the role and also working as an interim, seeing inside many organisations. Structured into bite-size pieces for easy digestion!
Michael O'Gorman
Michael O'Gorman
CTO/VP Engineering
Read More
Just read CTO ¦ CIO Bible by Rorie Devine - great valuable insights by very experienced CTO - must read for all current and aspiring CTO’s/CIO’s - great job Rorie Devine
Artur Grabowski
Artur Grabowski
Technical Director
Read More
Some really good tips and advice in "CTO | CIO Bible" by Rorie Devine. Definitely worth reading by anyone involved in a technology leadership role.
Nikos Kryvossidis
Nikos Kryvossidis
CTO at Racing Post
Read More
A very interesting book has just been published by Rorie Devine => http://bit.ly/CTOCIOBible Highly recommended!
Ian Woosey
Ian Woosey
CIO Clarion Housing
Read More
Some really excellent thoughts in here, well worth a read by anyone involved in a technology leadership role. Thanks Rorie.
Rich Phillips
Rich Phillips
Consulting CTO
Read More
Not a long book but, packed with sound advice and tips from the author's own deep and varied experience as a consulting CTO. Reading a book cannot make a person a great CTO or CIO, but a good one like this can certainly help put the aspiring professional on the right path, act as a starting point for further research, and help avoid the common pitfalls.
Louise
Louise
CEO Energy Trading
Read More
Found this book really helpful. Lots of ideas and advice that got me thinking as well as practical examples of successful strategies and advice on how to manage complicated projects. Highly recommended.
Loana Wurzel
Loana Wurzel
COO
Read More
Brilliant! Fantastic insight into what it takes to be a successful CTO or CIO. I love the way it is set up in easy to read sections and it works really well on a phone. It even manages to bring humour into being a CTO which must be difficult. Read it even if you're not a CTO any modern leader would benefit from reading this book!
Ade McCormack
Ade McCormack
Digital Readiness Institute
Read More
Congratulations Rorie. Nice format. Easy to read. Clear direction.
Previous
Next

The
CTO ¦ CIO
Bible

   85% 5 Stars CTO ¦ CIO Bible eBook & Book

# 100
Amazon Information Technology Bestseller

Reviews

# 100
Rated "CTO" Book on Amazon

   85% 5 Stars CTO ¦ CIO Bible eBook & Book

The
How To Be A Hero
CIO ¦ CTO
Course

The #1 rated CIO ¦ CTO Udemy & THINKIFIC Course

THINKIFIC 0 .0/5.0
May 31, 2020
Jack Hufher
Jack Hufher
Concise Wisdom
Read More
I loved the simple, concise format of this course Full of bite sized wisdom and instant takeaways to 'try now'. Rather than a massive tome of boring management theory, busy execs can watch this course on a train journey and get instant value. Highly recommended.
J Green
J Green
Highly recommend
Read More
Found this course really helpful. Lots of ideas and advice that got me thinking as well as practical examples of successful strategies and advice on how to manage complicated projects. Highly recommend.
Ed H
Ed H
Well Done
Read More
If you read or listen to a story and instinct tells you it is correct than the author is probably on to something. Keep drawing on your experiences, keep enticing people to learn... Well done
F D
F D
Really good
Read More
The Best IT Leadership course I've ever seen...cuts to the chase and made me laugh a few times as well. Thanks!
Steve H
Steve H
Great Course
Read More
Not the usual "How great was I?" stuff and much more useful because of that...Rorie obviously knows his stuff and wants everyone else to benefit from his experience.
Ian smith
Ian smith
Very informative
Read More
Really enjoyed the way the course cut the waffle and only said the really important things. Worked very well on my phone as well.
Frederick K
Frederick K
Extremely informative
Read More
Im experienced in ict and purchased this course to further my knowledge. and succeeded. 10/10 would recommend!
Jessica Smith
Jessica Smith
Will Come Back Revisit I'm Sure
Read More
What a brilliant course. Really worth the time and the money. I will come back time and time again to view this I’m sure!
Thomas Redstone
Thomas Redstone
100% value for money!!
Read More
i purchased this unsure if it would benefit me it turned out that it was incredible, beneficial, and value for money. make some more!
Previous
Next

The #1 rated CIO ¦ CTO Udemy & THINKIFIC Course

0 % 5 Stars
May 31, 2020

Reviews

The #1 rated CIO ¦ CTO Udemy & THINKIFIC Course

0 % Off Using fandf On
May 31, 2020

The 100% 5* Rated Course

CTO CIO Bible

How To Be A Hero CIO ¦ CTO Online Video Course

How To Be A Hero CIO ¦ CTO Online Video Course

The
How To Be A Hero
CIO ¦ CTO
Course

The #1 rated CIO ¦ CTO Udemy & THINKIFIC Course

Rated 0 .0/5
May 31, 2020 8:25 pm
Jack Hufher
Jack Hufher
Concise Wisdom
Read More
I loved the simple, concise format of this course Full of bite sized wisdom and instant takeaways to 'try now'. Rather than a massive tome of boring management theory, busy execs can watch this course on a train journey and get instant value. Highly recommended.
J Green
J Green
Highly recommend
Read More
Found this course really helpful. Lots of ideas and advice that got me thinking as well as practical examples of successful strategies and advice on how to manage complicated projects. Highly recommend.
Ed H
Ed H
Well Done
Read More
If you read or listen to a story and instinct tells you it is correct than the author is probably on to something. Keep drawing on your experiences, keep enticing people to learn... Well done
F D
F D
Really good
Read More
The Best IT Leadership course I've ever seen...cuts to the chase and made me laugh a few times as well. Thanks!
Steve H
Steve H
Great Course
Read More
Not the usual "How great was I?" stuff and much more useful because of that...Rorie obviously knows his stuff and wants everyone else to benefit from his experience.
Ian smith
Ian smith
Very informative
Read More
Really enjoyed the way the course cut the waffle and only said the really important things. Worked very well on my phone as well.
Frederick K
Frederick K
Extremely informative
Read More
Im experienced in ict and purchased this course to further my knowledge. and succeeded. 10/10 would recommend!
Jessica Smith
Jessica Smith
Will Come Back Revisit I'm Sure
Read More
What a brilliant course. Really worth the time and the money. I will come back time and time again to view this I’m sure!
Thomas Redstone
Thomas Redstone
100% value for money!!
Read More
i purchased this unsure if it would benefit me it turned out that it was incredible, beneficial, and value for money. make some more!
Previous
Next
0 % 5.0 Star Ratings
May 31, 2020
0 %
5.0 Star Rated May 31, 2020

Amazing

Review How To Be A Hero CIO ¦ CTO Online Video Course Dylan T ***** Amazing 10/10 would recommend. Available here

Read More »

Great course

Review How To Be A Hero CIO ¦ CTO Online Video Course Steve H ***** Great course Not the usual “How great was I?” stuff

Read More »

CONTENTS


Minutes
Seconds
Until "fandf" Your 50% Discount Code Expires

How To Be A Hero CIO ¦ CTO is available on THINKIFIC

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The CTO ¦ CIO Bible book is available in
and Kindle and Paperback formats

Fi
Fi
Ticks all the key elements of managing and delivering Technology into a business
Read More
I loved this book although the first few pages initially caught me on the back foot as it is so different from what we are used to. Rory has pulled together all the major elements of outstanding IT management and delivery by referencing the source material with his own explanation of why it is useful. So this is truly a read which lets you tick the boxes you already worked on and see what else might be useful out there. Personally I found it highly energising and a great read, I hope you do too.
Hutch
Hutch
Insightful and an easy to read guide
Read More
I’m not a CTO or a CIO but I work closely with many that hold those positions, and this book has given me a wonderful insight into their world, the challenges they face and strategies/tactics they can deploy to be great. The book is easy to read and digest and incredibly informative. Thank you Rorie!
ATG
ATG
A bible - chapter and verse
Read More
Don't buy this expecting the usual self congratulatory amble through someone's career - it gets the the point quickly with distillations of hard bitten wisdom from decades of not just Rorie's experience but those he's worked with. Full disclosure - I've worked with Rorie - and its great getting some reinforcement of his values: - Pragmatism - anecdotes about Betfair introducing search even though it came from a developer not a product owner; successes prototyping over exhaustive specifications; - Communication - Rorie's Ramblings weekly newsletter follows him from engagement to engagement and set a great example on openness - Passion - not many CTOs would give so much space for a love letter to a language - if only all CTOs could defend technology decisions
Thomas Kiessling
Thomas Kiessling
A great cookbook
Read More
I highly recommend this book for both CTOs/CIOs at the beginning of their career and for experienced technology leaders on a quest to continuously improve and re-calibrate themselves. The method of the book is to distil decades of experiences into simple learnings. It’s a cookbook. It creates a mental grid of domains and principles for a technology leader to succeed. It also provides entry points to deepen your knowledge in specific subjects, always pointing back to the larger context. Well done. Fun to read.
LWS
LWS
A Fantastic Go-to guide
Read More
Very interesting book which provides you with key advice as to how to manage your company and teams as a CTO or CIO. It is solution-focussed. It’s easy to read and can be read in any order. So if you need to know something quick, it’s a great go-to guide. The good thing is that it works on key aspects of management and provides you with fast and straight-to-the-point advice. Highly recommend to professionals with little time on their daily schedules who need a book which they can consult quickly to find a solution or improvement to their current situation.
Mr. Faisal Ahmed
Mr. Faisal Ahmed
Really insightful
Read More
Easy to read in a complex world full of buzz words, really recommend this to anyone in the business field. Cannot wait for a follow up book.
Jonathon Moore
Jonathon Moore
Super!
Read More
Bucketloads of great insight across the full spectrum of product development. A great read for product and engineering leaders alike.
Roseland
Roseland
Very readable
Read More
A very easy to read and digest book that gives lots of tips and ideas for how to make a high impact in a positive way as quickly as possible. Not a technical book, but one of leadership, relationships and how to add value. A definite must for the library.
Martin King
Martin King
Thinking from an expert!
Read More
Clear and concise advice for people that already have a lot of the building blocks in place. The book offers plenty of critical thinking from a seasoned expert. Thanks Rorie!
Mr. S. Edwards
Mr. S. Edwards
Wisdom for busy execs
Read More
I loved the simple, concise format of this book. Full of bite sized wisdom and instant takeaways to 'try now'. Rather than a massive tome of boring management theory, busy execs can read this book on a train journey and get instant value. Highly recommended.
manub
manub
Actionable leadership tips
Read More
I've had the pleasure to work with Rorie and I was looking forward to read his book. I wasn't disappointed! The format may not be liked by everybody as more than narrative it's a series of tips, however I find the insights very helpful. On some topics I have slightly different views but Rorie gets his argument through explaining why he's giving those tips, based on his 20 years experience. Definitely a good read.
Alex Farr
Alex Farr
CIO UK Top 100
Read More
An essential read for any #CIO or #CTO in 2020. Authored by the extremely talented Rorie Devine, the book gives the mission, objectives, strategies and tactics needed to succeed. It may even contain a small contribution from yours truly...
Oliver Bayes-Shelton
Oliver Bayes-Shelton
CTO
Read More
Great book by Rorie Devine, I always enjoy reading things by peers! "The CTO ¦ CIO Bible: The Mission Objectives Strategies And Tactics Needed To Be A Super Successful CTO ¦ CIO"
Eoin Woods
Eoin Woods
CTO at Endava
Read More
Interesting new ebook from Rorie Devine on how to be an effective #CIO based on his experience in the role and also working as an interim, seeing inside many organisations. Structured into bite-size pieces for easy digestion!
Michael O'Gorman
Michael O'Gorman
CTO/VP Engineering
Read More
Just read CTO ¦ CIO Bible by Rorie Devine - great valuable insights by very experienced CTO - must read for all current and aspiring CTO’s/CIO’s - great job Rorie Devine
Artur Grabowski
Artur Grabowski
Technical Director
Read More
Some really good tips and advice in "CTO | CIO Bible" by Rorie Devine. Definitely worth reading by anyone involved in a technology leadership role.
FJK
FJK
A map to literature
Read More
I feel this book will be like Marmite, there are those that will see it as a collection of thoughtful prose and those for whom this will echo deep within their philosophical core. It captures decades of experience in a concise, entertaining and direct manner while inviting the reader to delve deeper into the topics through citations, references and suggested sources. Anyone who has studied social psychology knows that stories are on of the most powerful information dissemination mechanisms. If you read or listen to a story and instinct tells you it is correct than the author is probably on to something. Keep drawing on your experiences, keep enticing people to learn... Well done.
Nikos Kryvossidis
Nikos Kryvossidis
CTO at Racing Post
Read More
A very interesting book has just been published by Rorie Devine => http://bit.ly/CTOCIOBible Highly recommended!
Ian Woosey
Ian Woosey
CIO Clarion Housing
Read More
Some really excellent thoughts in here, well worth a read by anyone involved in a technology leadership role. Thanks Rorie.
Rich Phillips
Rich Phillips
Consulting CTO
Read More
Not a long book but, packed with sound advice and tips from the author's own deep and varied experience as a consulting CTO. Reading a book cannot make a person a great CTO or CIO, but a good one like this can certainly help put the aspiring professional on the right path, act as a starting point for further research, and help avoid the common pitfalls.
Louise
Louise
CEO Energy Trading
Read More
Found this book really helpful. Lots of ideas and advice that got me thinking as well as practical examples of successful strategies and advice on how to manage complicated projects. Highly recommend.
Loana Wurzel
Loana Wurzel
COO
Read More
Brilliant! Fantastic insight into what it takes to be a successful CTO or CIO. I love the way it is set up in easy to read sections and it works really well on a phone. It even manages to bring humour into being a CTO which must be difficult. Read it even if you're not a CTO any modern leader would benefit from reading this book!
Ade McCormack
Ade McCormack
Digital Readiness Institute
Read More
Congratulations Rorie. Nice format. Easy to read. Clear direction.
Previous
Next

CTO CIO Bible

Why Your Business Development Approach On LinkedIn Is Not Working

Why Your Business Development Approach On LinkedIn Is Not Working

Another day and more pointless approaches from people on LinkedIn...

I would like to talk to you as we have helped similar businesses in your sector to reduce costs and reduce project timeline without compromising on quality. Company name manufacture and source furniture and fixtures, provide installation, fit-out and maintenance services for interior environments like yours. It would be good to discuss how we can help you on your projects. When would be a good time to call you?

Thanks Rorie for connecting. I hope you don’t mind me asking, have you ever thought about running your own estate agency…

I don’t want to pick on the senders of these two messages (they’re only trying to do their job) but they are wasting their time with this approach.

I guess there is a chance I am sourcing furniture or thinking about starting an estate agency today but the chances are very, very small.

My first Top Tip is therefore…

1. Sell To Needs

Even a cursory review of my profile will show that I’m a Founder, jobbing Interim CTO, Author (The CTO ¦ CIO Bible is available here) and inventor of the non-gender specific pronoun SHe (OK that isn’t obvious from my profile). Even if the company I’m working for is buying office furniture or whatever I wouldn’t be responsible for it and I’m sorry but the harsh truth is that I’m too busy to do stranger’s business development for them by forwarding unsolicited messages to people who may actually be interested in what they are selling. Think about what I might want/need. I get a lot of off shore development companies approaching me and that’s fair enough…that is a service I am potentially interested in (I know I’m going to regret saying that…) The numbers will stack up if you mass email people with generic “interruption” marketing messages but make sure you are selling to needs if you contact people 1:1.

2. Personalise

If you are contacting people 1:1 put some effort it and do some research about the person you are contacting. A bit of transparent flattery always works and is a good ice breaker…

3. Answer What Is In It For Me?

To get someone’s attention you need to tell them what you offer, why they should trust you and answer the question “What is it for me?”…all within 5 milliseconds ideally…

4. Exchange Value

Sales theory says that we’re psychologically predisposed to reciprocate if people give us something (even a coffee or a pen) so try to give someone something at least interesting or useful when you contact them…people are much more likely to engage with you if you start the relationship by helping them in some way…

5. Keep It Brief

Everyone is very busy these days so don’t send long messages. Keep it succinct and punchy. You are only trying to initiate a conversation at the end of the day…not close a deal in the first contact…

Good Luck

Business development is very hard these days and these tips are offered constructively in good faith to help people who are only trying to do a difficult job well.

All the best with it and did I mention you can buy my book on Amazon ha ha ?!?

The CTO ¦ CIO Bible

The CTO ¦ CIO Bible book is available in
paperback and Kindle formats

Available in paperback and Kindle

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The CTO ¦ CIO Bible Book

The CTO ¦ CIO Bible Book

Featured in CIO.com’s

“Best Books For CIOs on Business Innovation and Leadership”

Kindle and Paperback formats

The CTO ¦ CIO Bible book is available in
and Kindle and Paperback formats

# 100
Amazon Information Technology Bestseller
Fi
Fi
Ticks all the key elements...
Read More
I loved this book although the first few pages initially caught me on the back foot as it is so different from what we are used to. Rorie has pulled together all the major elements of outstanding IT management and delivery by referencing the source material with his own explanation of why it is useful. So this is truly a read which lets you tick the boxes you already worked on and see what else might be useful out there. Personally I found it highly energising and a great read, I hope you do too.
Hutch
Hutch
Insightful and an easy to read
Read More
I’m not a CTO or a CIO but I work closely with many that hold those positions, and this book has given me a wonderful insight into their world, the challenges they face and strategies/tactics they can deploy to be great. The book is easy to read and digest and incredibly informative. Thank you Rorie!
Thomas Kiessling
Thomas Kiessling
A great cookbook
Read More
I highly recommend this book for both CTOs/CIOs at the beginning of their career and for experienced technology leaders on a quest to continuously improve and re-calibrate themselves. The method of the book is to distil decades of experiences into simple learnings. It’s a cookbook. It creates a mental grid of domains and principles for a technology leader to succeed. It also provides entry points to deepen your knowledge in specific subjects, always pointing back to the larger context. Well done. Fun to read.
LWS
LWS
A Fantastic Go-to guide
Read More
Very interesting book which provides you with key advice as to how to manage your company and teams as a CTO or CIO. It is solution-focussed. It’s easy to read and can be read in any order. So if you need to know something quick, it’s a great go-to guide. The good thing is that it works on key aspects of management and provides you with fast and straight-to-the-point advice. Highly recommend to professionals with little time on their daily schedules who need a book which they can consult quickly to find a solution or improvement to their current situation.
Mr. Faisal Ahmed
Mr. Faisal Ahmed
Really insightful
Read More
Easy to read in a complex world full of buzz words, really recommend this to anyone in the business field. Cannot wait for a follow up book.
Jonathon Moore
Jonathon Moore
Super!
Read More
Bucketloads of great insight across the full spectrum of product development. A great read for product and engineering leaders alike.
Roseland
Roseland
Very readable
Read More
A very easy to read and digest book that gives lots of tips and ideas for how to make a high impact in a positive way as quickly as possible. Not a technical book, but one of leadership, relationships and how to add value. A definite must for the library
Martin King
Martin King
Thinking from an expert!
Read More
Clear and concise advice for people that already have a lot of the building blocks in place. The book offers plenty of critical thinking from a seasoned expert. Thanks Rorie!
Mr. S. Edwards
Mr. S. Edwards
Wisdom for busy execs
Read More
I loved the simple, concise format of this book. Full of bite sized wisdom and instant takeaways to 'try now'. Rather than a massive tome of boring management theory, busy execs can read this book on a train journey and get instant value. Highly recommended.
manub
manub
Actionable leadership tips
Read More
I've had the pleasure to work with Rorie and I was looking forward to read his book. I wasn't disappointed! The format may not be liked by everybody as more than narrative it's a series of tips, however I find the insights very helpful. On some topics I have slightly different views but Rorie gets his argument through explaining why he's giving those tips, based on his 20 years experience. Definitely a good read.
Alex Farr
Alex Farr
CIO UK Top 100
Read More
An essential read for any #CIO or #CTO in 2020. Authored by the extremely talented Rorie Devine, the book gives the mission, objectives, strategies and tactics needed to succeed. It may even contain a small contribution from yours truly...
Oliver Bayes-Shelton
Oliver Bayes-Shelton
CTO
Read More
Great book by Rorie Devine, I always enjoy reading things by peers! "The CTO ¦ CIO Bible: The Mission Objectives Strategies And Tactics Needed To Be A Super Successful CTO ¦ CIO"
Eoin Woods
Eoin Woods
CTO at Endava
Read More
Interesting new ebook from Rorie Devine on how to be an effective #CIO based on his experience in the role and also working as an interim, seeing inside many organisations. Structured into bite-size pieces for easy digestion!
Michael O'Gorman
Michael O'Gorman
CTO/VP Engineering
Read More
Just read CTO ¦ CIO Bible by Rorie Devine - great valuable insights by very experienced CTO - must read for all current and aspiring CTO’s/CIO’s - great job Rorie Devine
Artur Grabowski
Artur Grabowski
Technical Director
Read More
Some really good tips and advice in "CTO | CIO Bible" by Rorie Devine. Definitely worth reading by anyone involved in a technology leadership role.
Nikos Kryvossidis
Nikos Kryvossidis
CTO at Racing Post
Read More
A very interesting book has just been published by Rorie Devine => http://bit.ly/CTOCIOBible Highly recommended!
Ian Woosey
Ian Woosey
CIO Clarion Housing
Read More
Some really excellent thoughts in here, well worth a read by anyone involved in a technology leadership role. Thanks Rorie.
Rich Phillips
Rich Phillips
Consulting CTO
Read More
Not a long book but, packed with sound advice and tips from the author's own deep and varied experience as a consulting CTO. Reading a book cannot make a person a great CTO or CIO, but a good one like this can certainly help put the aspiring professional on the right path, act as a starting point for further research, and help avoid the common pitfalls.
Louise
Louise
CEO Energy Trading
Read More
Found this book really helpful. Lots of ideas and advice that got me thinking as well as practical examples of successful strategies and advice on how to manage complicated projects. Highly recommended.
Loana Wurzel
Loana Wurzel
COO
Read More
Brilliant! Fantastic insight into what it takes to be a successful CTO or CIO. I love the way it is set up in easy to read sections and it works really well on a phone. It even manages to bring humour into being a CTO which must be difficult. Read it even if you're not a CTO any modern leader would benefit from reading this book!
Ade McCormack
Ade McCormack
Digital Readiness Institute
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Congratulations Rorie. Nice format. Easy to read. Clear direction.
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5 Tips On Choosing KPIs and Why We Get So Many Emails From LinkedIn…

5 Tips On Choosing KPIs and Why We Get So Many Emails From LinkedIn…

Since Microsoft's acquisition of LinkedIn the CEO of Microsoft, Satya Nadell, and his C-suite have a compensation scheme partly based on the “number of times logged-in members visit LinkedIn, separated by 30 minutes of inactivity."...which explains all the emails from LinkedIn...

Another day and another hundred emails from LinkedIn telling me someone has looked at my profile, someone has a birthday, someone has been in a job for a while and so on…why does LinkedIn send so many bl**dy emails??

Maybe Lance Ng has hit on the answer in his Medium article The Endgame for LinkedIn.

Since Microsoft’s acquisition of LinkedIn the CEO of Microsoft, Satya Nadell, and his C-suite have a compensation scheme partly based on the “number of times logged-in members visit LinkedIn, separated by 30 minutes of inactivity”.

That’s interesting…the KPI isn’t revenue, profit, acquisition or any of the usual growth metrics it is based on how many times LinkedIn users visit the site after being absent for 30 minutes.

Call me Mr Cynical but one way to increase this KPI would be to frequently email LinkedIn users…after 30 minutes had elapsed between emails of course…we wouldn’t want to overdo it.

5 Tips On Choosing KPIs

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5 ways To Make Google Ads Work For You

5 ways To Make Google Ads Work For You

By default Google now creates "smart" campaigns that DON'T allow you to choose your keywords, exclude the display network, control the target landing pages or select exact match rather than broad reach...USE SEARCH CAMPAIGNS NOT THE DEFAULT SMART CAMPAIGNS TO GET A GOOD ROI...

Unless you are very, very careful and even a bit determined a new Google Ads campaign will cost you more money than it should and deliver less return on your investment than you need….follow these 5 tips to set up a Google Ads Cost Per Click campaign to drive traffic to your site most cost effectively…

The 5 Ways To Make Google Ads Work For You Are...

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Sample Google Ad For "Interim Management Consultancy"

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Growth Hacking Tales

Growth Hacking Tales

Growth Hacking Tales...

Growth Hacking Tales

 
  1. gro.team growth hacking tales Rorie Devine September 2018
  2.  ★ what is growth hacking? ★ a measure-act-measure approach to growth sprints ★ the art of growth hacking ★ the growth hacking holy trinity ★ the growth hacking funnel ★ questions ★ appendices ★ interim.team search terms on Google.co.uk July 2017
  3. Agenda
  4. what is growth hacking? growth hacking is picking one (and only one) growth metric (visitors, registrations, check outs, downloads…whatever) and doing anything and everything possible TOF (top of funnel) to BOF (bottom of funnel) to grow it… a growth hack is something that delivers growth but is cheap, can be edgy, and ideally is quick… (Sean Ellis – IPO’d LogMeIn and Uproar.com and first marketer at DropBox coined the phrase Growth Hacking in 2010 and it really started to get traction in 2012)
  5. online gaming users +1,000% an online gaming company decided to force players to share the game at least once to get to the next level…
  6. interim.team’s measure-act-measure approach to growth sprints parking lot on-ramp in progress complete live ideas needing more thought or the timing isn’t quite right ideas that need some initial input or an owner ideas with an owner that are being worked on ideas that are ready to implement ideas that have been implemented blockers ideas being worked on that cannot continue until a problem or dependency is resolved ideas
  7. online gambling revenue +30% one company had a very comprehensive but complicated navigation structure to get to the particular thing the users were interested in one of the the team had the idea of putting a search box on the home page
  8. the art of growth hacking is…targeting ←→ relevance… the reason that growth hacking can be so much more effective than “traditional” marketing is that it focuses on putting interesting/useful things in front of very carefully targeted audiences.. growth hacking is to put the right things in front of the right people at the right time to deliver GROWTH
  9. e-commerce company revenue +27% an e-commerce company “accidentally” put the “buy now” button right in the middle of the head of the brand’s animal character logo a lot of people complained that it looked stupid…
  10. the growth hacking holy trinity referral “free” traffic content relevance & targeting Know Your Customer
  11. affiliate company traffic +200% an affiliate company noticed that its’ competitors weren’t targeting year e.g. “2017 best chromebooks” so it kicked off an SEO campaign doing just that…
  12. Inbound TOF activities such as competitions, email, social media, content, SEO, referral schemes, paid advertising, white papers, free trials… Success! Conversion MOF activities such as minimising friction, guarantees, testimonials, stating benefits, one time offers, forced virality, layout… the growth hacking funnel If you can’t Measure it you can’t Move it…
  13. listings publisher traffic >100% a listings publisher realised that it already had a lot of content that could be targeted at high search frequency terms (such as “ gay”) so it reorganised and regrouped its content…
  14. interim.team thank you and questions? hi@interim.team 0800 246 5735
  15. content company revenue +100% an organisation had a large loyal following for its unique content but not enough ways to monetise it. After much debate it ignored the “prophecies of doom” and enforced post home page registration/sign in. On “lock down” day there was a lot of criticism on social media and a 3% drop-off of usage. On day two usage returned to normal and the company had started building an email address database of 18-35 year old men that has ultimately become its most valuable asset…
  16. online company revenue +30-40% a niche provider was disrupting its industry and growing nicely but noticed a lot of its customers were also using the providers of the “traditional” services within its industry as well. After much soul searching it decided to also provide services very much like the traditional ones in its industry but with twists that made them much more consistent with its disruptive brand values. It didn’t alienate its core customers and by delivering a broader portfolio of products it lifted its growth to the 30-40% per anum range…

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Creating An Agile Strategy

Creating An Agile Strategy

The days of grandiose “Five Year Strategies” are over but does that mean we don’t need “Strategy” any more?

 

No – what we need now is a strategic framework that informs and embraces change and actually makes tactical execution more effective

 

Our strategy is our how

Leadership is about change and a simple analogy is that leaders take their organisation on a journey from the present location to a different (and hopefully better) place

The strategy is a how not a what and although it (and the route we choose) can and should change at any time a well communicated strategy will help everyone know what they should be trying to do at every point in time

 

What does that mean?

Creating and communicating an effective strategy allows leaders to trust and empower their teams and removes any need to micro-manage them

When making the micro-decisions we all make every day if we know the Strategy then picking the optimum path to get to the Objective most quickly becomes much more straightforward

 

MOST

In his excellent book Winners And How They Succeed Alastair Campbell talks about OST which is an acronym for Objective Strategy and Tactics

 

If we add Mission to the front of the acronym to make it MOST I think we have a framework really helps maximise execution effectiveness.

 

The Mission

The Mission is why we want/need to make the journey

At gro.team our Mission is to make the world a more successful place…person by person…company by company. (We really do think that the more people we help to be successful the more successful we will become…)

 

The Objective is what we want to achieve in the next 12 months

Our objective at gro.team is to double our social engagement this year.

 

The Strategy is how we are going to achieve our Mission and Objective

At gro.team our Strategy is to increase the number of people we talk to.

The Tactics

The Tactics are the things we think we need to do now to deliver our Objective. At gro.team we set 5-10 quarterly tactics and review their effectiveness and START/STOP/DO MORE/DO LESS every 3 months

Setting more than 5-10 tactics becomes counterproductive as it effectively says we’re going to do everything we can think of…

The MOST Framework

We really do find that if you put your strategy in a MOST framework, and communicate it well, it very much becomes part of the solution not problem and helps ensure your execution is as agile, efficient and effective as possible.

More like this at gro.team…


Rorie Devine is the Founder & CEO of gro.team who offer a set of growth services to “grow yourself” via coaching ¦ mentoring, to “grow your team” with interim ¦ permanent talent and to “grow your company” via growth hacking


 

Using “Agile” methods for Growth

Using “Agile” methods for Growth

 

By working closely and regularly with customers, delivering early, iterating ideas and working cross-functionally towards a common goal Agile software development transformed the business of creating software.

 

Agile development massively increased the value delivered by the typical software development project by favouring “individuals and interactions” over specification, “working software” over pretty much everything, “customer collaboration” over contract negotiations and “responding to change” over blindly following a plan…

What would happen if we used these “Agile” principles to deliver Growth rather than Software?!?

 

We could favour “customer collaboration” and “individuals and interactions” by forming a cross functional Growth team including both “customers” and “suppliers”.

 

We should include representatives from Product, Sales, Marketing, Technology, Operations, Finance and so on…

 

We could favour “working software” or Growth in our case by giving the team the single unifying purpose of growing a carefully chosen growth metric.

 

The Growth Team could be “responding to change” rather than a plan by delivering early and taking a measure-act-measure approach to ideas through “on ramp” to “live” stages.

 

The Growth Team could communicate and meet regularly, maybe a quick “stand up” at the same time and place every day would work really well.

 

We could work to a weekly or fortnightly rhythm with the cumulative affects of the growth activities on the Growth metric being publicly demonstrated (and hopefully celebrated) at the end of every cycle or “sprint”.

So we have created a cross-functional team meeting regularly with the unified common purpose of doing anything and everything necessary to measure-act-measure the impact of their ideas on a single carefully chosen growth metric.

 

That’s cool but…

 

Maybe we could give this sort of approach a name…like Growth Hacking or something?

 

Yes Growth Hacking is the sort of term that means different things to different people but anyone familiar with Agile software development will be struck by the similarities between the approaches, rituals and rhythms typically used in both Growth Hacking and Agile Software Development.

 

“Plus ça change, plus c’est la même chose” “The more things change, the more they stay the same.” Jean-Baptiste Alphonse Karr

Does it all work in the real world?

 

Yes.

 

The same underlying principles that make Agile software development so effective also mean Growth Hacking can totally transform the effectiveness of a company’s growth activities.

 

I recently spent a day with the talented team at a well backed UK based energy startup called Hometree who are creating a great brand by disrupting the domestic energy market customer experience.

 

We had a really productive workshop where we honestly examined the Strength Weakness Opportunities and Threats in their current growth landscape, discussed and then selected initial and ultimate growth metrics, collected growth ideas, created a growth board, reconstituted the growth team and set up the new team’s rituals and rhythms.

 

Not bad for one day and Andreu Tobella Brunet the Co-Founder of Hometree UK commented…

 

“As a start-up that is using an innovative way to sell online, we created a growth team from scratch but were having a few challenges to structure it well and have clear objectives and team alignment. This is where Rorie stepped in and helped us understand well all the roles, define our single metric and create a high performing growth team. The whole team was extremely pleased with the improvements, I would highly recommend him”.

 

Whether you call it Growth Hacking or something else, a very effective way of accelerating your growth is to learn from agile software development and to create a cross-functional team meeting regularly with the unified common purpose of doing anything and everything necessary to measure-act-measure the impact of their ideas on a single carefully chosen growth metric.

 

Rorie Devine is the Founder & CEO of gro.team who offer a set of growth services to “grow yourself” via coaching ¦ mentoring, to “grow your team” with interim ¦ permanent talent and to “grow your company” via growth hacking.

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