The days of grandiose “Five Year Strategies” are over but does that mean we don’t need “Strategy” any more?


No – what we need now is a strategic framework that informs and embraces change and actually makes tactical execution more effective


Our strategy is our how

Leadership is about change and a simple analogy is that leaders take their organisation on a journey from the present location to a different (and hopefully better) place

The strategy is a how not a what and although it (and the route we choose) can and should change at any time a well communicated strategy will help everyone know what they should be trying to do at every point in time


What does that mean?

Creating and communicating an effective strategy allows leaders to trust and empower their teams and removes any need to micro-manage them

When making the micro-decisions we all make every day if we know the Strategy then picking the optimum path to get to the Objective most quickly becomes much more straightforward



In his excellent book Winners And How They Succeed Alastair Campbell talks about OST which is an acronym for Objective Strategy and Tactics


If we add Mission to the front of the acronym to make it MOST I think we have a framework really helps maximise execution effectiveness.


The Mission

The Mission is why we want/need to make the journey

At our Mission is to make the world a more successful place…person by person…company by company. (We really do think that the more people we help to be successful the more successful we will become…)


The Objective is what we want to achieve in the next 12 months

Our objective at is to double our social engagement this year.


The Strategy is how we are going to achieve our Mission and Objective

At our Strategy is to increase the number of people we talk to.

The Tactics

The Tactics are the things we think we need to do now to deliver our Objective. At we set 5-10 quarterly tactics and review their effectiveness and START/STOP/DO MORE/DO LESS every 3 months

Setting more than 5-10 tactics becomes counterproductive as it effectively says we’re going to do everything we can think of…

The MOST Framework

We really do find that if you put your strategy in a MOST framework, and communicate it well, it very much becomes part of the solution not problem and helps ensure your execution is as agile, efficient and effective as possible.

More like this at…

Rorie Devine is the Founder & CEO of who offer a set of growth services to “grow yourself” via coaching ¦ mentoring, to “grow your team” with interim ¦ permanent talent and to “grow your company” via growth hacking


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