Tim Cooper CV

Tim Cooper

Managing Director

An Executive Leader with 20+ years’ experience empowering businesses to succeed, with a passion for the customer and finding a better way forward I add value by taking an imaginative and innovative approach to business issues.
A strategic, agile thinker, able to create and shape a growth strategy and translate this into successful operational implementation. I have held senior positions in corporate and start-up businesses.
Logical, analytical, data literate, able to identify trends and opportunities, leverage performance and inform rapid and accurate decision making.
"Tim is an articulate commercial people-centred and sales-driven business leader. I commend him very highly."

Mark Anderson
Mark Anderson
Education Leader and Strategy Consultant
"Tim managed me from the point of joining Harlequin. From a personal point of view he was uniformly approachable, supportive and encouraging over the decade we worked together. In that time Tim rose to the position of MD of the business and I found him to be an excellent leader with a keen commercial mind that strove to grow the business with an international outlook and an ambition to lead (not follow) when and wherever the potential for innovation (particularly in eCommerce and digital publishing) existed."
Nick Bates
Nick Bates
CEO Bookbarn International
"Tim was a fantastic leader at Macat. Commercially minded and inspiring, Tim's approach made the team want to achieve above and beyond our KPIs. I certainly learnt a lot from him. I very much hope to work with him again in the future.."
Tomas Benjamin
Tomas Benjamin
Marketing & Branding Director - Clarion Gaming

TRANSFORMATION

• Devising & implementing strategies to streamline processes & strip costs from Direct to Consumer channel, resulting in significant cost reductions & improved productivity adding c. 25% to divisional profits.
• BIG data – championed and initiated projects including turning data held in the business into actionable information creating; greater transparency in the business, consumer insight and informed decision making.
• Devised award-winning strategy that launched and scaled digital channel (D2C & B2B), from within the existing organisation, building from zero to a multi-million-pound business. Delivering 4% of total company market contribution in year one, 6% year two and 24% in year three. By the time I left the company, it was well over 60%.

IMPACT

Harley Academy: Reviewed and enhanced, direct sales, marketing (social, PPC, SEO, email, eCommerce, CRM) and pricing strategies leading to 40% revenue increase and increased customer numbers, both students and clients.

• Harley Academy: Led creation of a new consumer clinic chain brand ‘STORY’ (retail and eCommerce/D2C), launching Q4 2020. enabling the targeting and acquisition of new audience and revenues.
• Macat: Designed and implemented business strategies, including sales and marketing go-to-market strategy (DTC, B2B and B2B2C), drove an initial hard launch of the business in the Education sector, establishing a pipeline of £250k+ per quarter establishing first revenues for the company of £150k in Q4 ’17.
• Macat: I identified a new revenue channel and reset go-to-market strategy to pivot focus to the corporate sector identifying pilot partners including ABF, BBC, Brambles and Xerox providing a high growth revenue opportunity.
• Harlequin: Continued digital transformation and scaled the digital business to account for over 60% of total company profits.
Restructured to integrate knowledge into rest of the organisation.
• Harlequin: Launched a new eCommerce site, incorporating AI, with a ground-breaking approach. Results: 25% uplift in average monthly sales and achieved ROI within 5 months of launch. Won NMA Effectiveness Award, Retail category 2009 and Bookseller ‘Digital Strategy of the Year’ 2012

RELATIONSHIPS

I have extensive stakeholder management experience. My ability to build strong and successful stakeholder relationships, as well as external partnerships, is one of my strengths.

• During the integration of HQN into HC management of several stakeholder groups was required: for example:
o The HQN team (some transitioning, and others redundancy) – maintaining morale and loyalty was critical.
o The HC teams and colleagues – ensuring the delivery of knowledge transfer and business continuity.
o HQN and HC international leadership team – with regular briefings keeping them informed on decisions and progress.
• I was invited to speak at international conferences and as a media spokesman on radio, TV and to journalists, promoting the brand and knowledge sharing following the success of the transformational agenda I implemented.
• At Macat I was dealing with and built strong relationships with multiple stakeholder groups, for example:

o The Board and investors – After a detailed review and analysis of the existing business strategy, I presented a pivot focussed on accelerating the commercialisation of the business. o Customers (including Schools, HE, Governments, and corporates) – maintaining support in the product and gaining feedback allowing ongoing improvement. o UAE based Think Tank looking at how to develop the right skills in the area to succeed post-oil.

RECOGNITION

Digital Strategy of the Year – The Bookseller 2012 NMA Effectiveness ‘Retail’ Award 2009

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