At first sight the blue “Learn more” “Buy” copy looks a bit out of place.
The site has a nice grey/white/black palette and blue doesn’t really match.
This has been done very deliberately though to increase the cognitive dissonance (attention grabbing contrast) and a lot of research says that blue is the most “trustworthy” colour. (Hence the raft of blue company logos these days).
The words in Capitals (“Lots”, “Less”, “Love”, “Learn”) (another cognitive dissonance technique) are all Power Words. Our brain responds more actively to words like Love even if we don’t consciously notice that.
I don’t think it’s coincidence that all these words begin with the same letter either, research shows that we’re 30% more likely to remember alliterative phrases or in other words phrases that start with the same sound e.g. Peter Piper, Grab Your Growth, Coca-Cola, American Airlines….
Grab Your Growth…give us a call to get the power of cognitive dissonance and power words working for you…