nigel potter

Nigel Potter

Interim Executive | Board Advisor | Private Equity & Technology Businesses

Nigel delivers exceptional stakeholder value, with drive and passion.

His expertise spans technology, healthcare and automotive, where he consistently develops high performing teams across Business Development, Sales & Marketing, Project Delivery and Technical Development, completing wonders for clients, for staff and for shareholders.

He has performed in demanding, private equity backed enterprise and large multi-national corporates, serving blue chip clients across public and private domains in both B2B and B2C settings, throughout the Globe, controlling £multi-million budgets, attaining £multi-million revenues and delighting clients.


Enterprising, articulate & commercially-astute, with over 30+ years of experience in driving the overall success of SMEs in B2B, B2C, HealthTech, Automotive, commercial, corporate and global market sectors.
Inspiring and collaborative as a Business Leader, engaging C-level stakeholders to develop and mobilise short & long- term strategies and visions, guiding effective decision making & optimising business profitability.
Significant experience of managing & developing high-performing teams in challenging private equity backed enterprises & large multi-national corporates, exceeding targets to generate £multi-million revenues.
Accomplished at strategic business development, transforming commercial functions, identifying future revenue opportunities & leading complex contract negotiations to gain a competitive edge & increase profits.
Experienced in preparing businesses for exit strategies, working with private equity firms, investors and business owners, conducting due-diligence, improving multiples and negotiating major business trade sales.

"Nigel impressed me with his rapid grasp of the NHS and healthcare IT. He built some excellent strategic relationships within his territory and was soon promoted to Sales Manager. I found Nigel to be accessible and supportive, both internally and with our customers. I enjoyed working with and for Nigel and I am happy to endorse him."
Tony Leighton
Sales Professional
I worked for Nigel during the early part of my time at Map of Medicine/FDB. As Commercial Director he allowed me the freedom to build marketing strategies to drive sales, and to reposition the brand to create greater resonance with the market (given the huge structural changes that were happening in primary care at the time). I appreciated his support, particularly with internal engagement, as we sought to move our products to 'the next level'. Nigel's management style is 'firm but fair' and he always operated an 'open door policy' which I found incredibly helpful. I'd certainly be happy to work with Nigel again in future."
Nicola Moralee
Marketing leader with a passion for insight-led solutions to drive healthcare improvement
"Nigel came on board as our Commercial Director and provided important strategic leadership during a turning point in the company's journey. He brought structure, clarity and focus to the sales operations, aligned it with the client services operation, and helped to bring it all together through marketing positioning and communication. His work straddled our customers (national contracts) and our users (local health care entities, such as Clinical Commissioning Groups)"
Pritpal S Tamber
Consultant in Community Health and Medical Information


15 tears+ working in and around PE.
Investment to exit experience with ScriptSwitch – sold to large US corporate.
Prepared two businesses for sale with both PE and Trade Sale interest.
Conducted Interim Director roles with two major PE firms in 2019 / 2020.
Substantive relationships across the PE and Corporate Finance worlds.


Responsible for transitioning the re-engineering of the Map of Medicine business unit from a single contract with the Department of Health to a new national supplier across the entire NHS Primary Care (PCT) market.
Led complex negotiations to secure critical funding from US parent company to lead the development of a new product for NHS London, delivered on time, within budget, exceeding ambitious business expectations.

Key contributions and successes:
» Led high-performing sales, market, product & project teams to generate £7m revenue, £3m EBITDA
» Spearheaded effective transition from NHS National Programme of IT to GP Commissioning Groups
» Led operations to surpass major competitor & increase contract value, despite public sector austerity


Directed commercial function of private equity-backed IT business. Led a team of eight including three New Business Sales, three Account Managers, and two Marketing Executives. Oversaw new business operations including client meetings and sales forecast reviews. Provided account oversight through meetings with account managers and clients. Led strategic business planning. Liaised with third parties as well as product team and customer service team to ensure service delivery. Scoped product upgrades to meet GP system provider’s key changes. Implemented marketing campaigns to drive growth.

» Tripled revenue over three years to £12M with a 50% EBITDA.
» Increased market penetration to 61% and achieved 100% contract renewal.
» Delivered services to over 90 NHS Primary Care Trusts.
» Earned The Queens Award for Enterprise (Innovation) for significant product development.
» Delivered significant cost savings to the NHS by reducing prescribing costs.
» Sold business to large US Corporation for 10X multiple at over £50M.


Commercial Leadership
Operations Management
P&L Ownership
Global Sales Leadership

Business Development
Revenue Growth
Initiatives Funding
Investor Relations
Stakeholder Management

Bid & Tender Processes
Thought Leadership
Executive Level Coaching
Global Team Management

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