billion dollar app book
The sort of impact a GRO.TEAM Interim can have is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says…

“The change was truly amazing. Much of the shared frustration was removed…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”

All Levels

We supply high impact Interim CPOs at all levels! We have the best Interim CPO talent on the planet...ex Google,
Amazon
WhatsApp
Tesco
Betfair

All Disciplines

We cover all CPO areas..services, FinTech, digital, finance, manufacturing, government, SaaS. Roles we have filled include interim chief digital officer, interim CIO, interim VP Engineering, interim CTPO, interim CDO, Chief Growth Officer, Chief Revenue Officer, Interim IT Director, Chief Product Officer...

All Locations

We work nationally across the UK and in more than 10 countries in Europe and around the World. Our latest UK locations include London, Manchester, Maidenhead, Reading, Cambridge, Berkshire, Essex, Hertfordshire, Surrey, Buckinghamshire...give us a call to look for an Interim CMO "near me"...

think do show book
think do show book
The sort of Leadership we believe in is very well described by Simon Edwards in his best selling book “think do show” (pages 87-88) when he says of GRO.TEAM founding team member Rorie Devine…

“Rorie was relentless in his intention to make Hailo a centre of Engineering excellence. Rorie not only wanted to build the best software organisation possible, he also wanted all of Hailo to work closely together…Rorie is the kind of boss you really want to work for, demanding results but always in your corner…”
"At very short notice we asked GRO.TEAM for an interim CPO and they managed to supply someone who was perfect for what we needed. I would wholeheartedly recommend them and would definitely use them again.”
Rachel
Rachel Dillon
COO
“Digital transformation is tricky so we needed top tier talent. Our gro.team interim CPO was just that - pragmatic, likeable, effective and great at bringing the urgency clarity and delivery that gro.team promise. We would use gro.team again in a heart beat."
Karen
Karen Piper
HRD
“We needed someone to help us nail our digital transformation and gro.team found us a brilliant interim CPO. They very quickly got hold of the project and made sure it started delivering value. I'm not sure what would have happened without them. You can't put a price on experience I guess."
Jason
Jason Adler
CEO

Product-Led Growth

Product-led growth is a growth strategy employed by companies that feel that their product has a Unique Selling Point and ¦ or gives them Competitive Advantage.
It is an interesting approach as it implies a shift of focus from Top Of Funnel Awareness ¦ Consideration ¦ Conversion strategies to what might be called Product Flywheel strategies.

Product-Led Growth Flywheel

The Product-Led Flywheel approach is to stop considering user acquisition as a sequential top to bottom funnel (Awareness --> Consideration --> Conversion --> Retention) but to start to consider customer acquisition as a circular Flywheel focused on creating Product Advocates rather that just Customers.

Product-Led Growth Examples

Software as a Service (SaaS) companies like Slack are often quoted as using a Product-Led Growth playbook.

A Traditional View Of The Customer Acquisition Funnel

Awareness

Consideration

Conversion

Retention

The Product-Led Growth Flywheel

Evaluators

Beginners

Regulars

Champions

Product-Led Growth

The key to the successful adoption of a Product-Led Growth Strategy is to focus everyone in the company of gettting the Product-Market fit 100% right and focusing relentlessly on creating a great and constantly improving customer experience.

As the rate of users completing each action increases, the flywheel will spin faster, increasing the rate that users move from one segment to the next. This creates a positive feedback loop—as more users become advocates they drive more acquisition, the customer experience receives more investment and growth increases…
Interim CPO

Interim CPO
For Hire

GRO.TEAM’s years of providing high impact Interim CPO talent has given us unrivalled access to the top Interim CPO talent in Europe and across the World… We know top class interims CPOs at all levels from “Contractor” to “CEO” level…

We only work with interims who have been there and genuinely done it…people who have a demonstrable track record of success…

There are no long contracts or tie ins with us…easy in and easy out when we’re done…

We work with our clients to get things done…we want to make the client’s people and teams better…

Ask about our “try before you buy” “temp to perm” engagements whereby clients have the best of both worlds with the rapid deployment of an interim followed by the conversion of the interim into a permanent employee for longevity and continuity…

We recently deployed a talented interim for a software company in Buckinghamshire UK. After a month he was invited to join the company as a permanent employee which he was very happy to do. Another happy person and another happy client…

The Kind Of Interim CPO You Need Is

Value FOR Money

Interim CPO's that bring long term impact for interim cost and full time impact for part time money...

Pragmatic

Interim CPO's that won't ignore emails because technically they aren't charging at the time...

LookinG For Win/Win

Interim CPO's that enjoy the win/win of a portfolio career..

We don’t try to make huge margin on our Interim CPO services and try and keep them as cost effective and accessible as possible. The cost will depend on the individual Interim CPO you are working with but the cost is normally in the €/£/$ 50-200 per hour range
You can work with one of our Interim CPOs full time, once a week or month remotely or face-to-face to get the benefit of their experience in the quickest and most cost effective way possible…we’ll design a programme around what works best for you and your Interim CPO.
We offer Interim CPO services for people with both big and small business challenges. We will match you with the perfect Interim CPO with most experience and expertise in your particular context.

Around the UK, in Europe and around the World. One of our recent engagements was in Brazil, location isn’t normally a limiting factor.

Give our friendly team  a shout for a non salesy chat about how we can get stuck into your challenges…asap
Artur Grabowski
Artur Grabowski
2020-09-22
Verified review
Can't recommend gro.team enough. Very professional and modern approach to the problem of business and team building in very difficult times. Rorie's perfect combination of experience and skills allowed us to unlock the full potential.
Stuart Nelmes
Stuart Nelmes
2020-09-07
Verified review
Having worked with the team across various projects and assignments, it's always reassuring to know that the results are alway going to be delivered. Loana is great to work with, ensuring that the the projects are always given the right candidates to ensure success.
Nic Hutchins
Nic Hutchins
2020-09-04
Verified review
Every now and again, if you’re lucky, you will come across a business that delights you. This is what you’ll find with Rorie and the team. Excellent in their chosen fields, easy to engage with and genuinely excited about getting you the result you desire.
Daniel Carter
Daniel Carter
2020-09-02
Verified review
We used GRO.TEAM to iron out internal issues with CTOs, they also helped us to revise our way of working and helped us with a very successful growth hacking campaign. They took us through a full consultation assessing what was and wasn't working internally - they also helped with internal mentoring for some of our staff. Overall - exceptionally good service and a fantastic business to work with.
derry oneill
derry oneill
2020-09-02
Verified review
Focussed, sharp, incisive bunch of people - breath of fresh air . Be prepared to be challenged - supportively.
Simon Teppett
Simon Teppett
2020-09-02
Verified review
Everything about gro.team is extremely well run - and Rorie is abosutely top flight. He knows his onions !!
Stuart Prestedge
Stuart Prestedge
2020-09-02
Verified review
Rorie & Loana @ GRO.TEAM are extremely friendly, professional and effective. They take pride in ensuring that candidates are ideal for the roles which is a win-win for both sides. Highly recommended!
N Cohen
N Cohen
2020-09-02
Verified review
Love the interaction with Rorie, Loana, and the team. Committed, professional, yet fun and engaging! the perfect blend for a successful 21st-cent tech business. Looking forward to working with you again soon 🙂
Ned Has
Ned Has
2020-09-02
Verified review
Well, I have all the best things to say here, because the team headed by Rorie and Rorie are the best people to work with. People are hand picked high achievers of the new age, and there is so much to learn from them. They take on complex missions and next thing you know it's on the national news.
Ritchie Williamson
Ritchie Williamson
2020-09-02
Verified review
I had the pleasure of working with Gro -Team. Rorie Devine was very professional in helping me find someone that can support my business. Would definitely recommend anyone looking for key skills to help support your business or startup.
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