GRO.TEAM inherited a pre-existing Google Ads campaign that had previously been managed by another pay per click company in London. The campaign was running a high daily spend with a very low throughput in conversions.
GRO.TEAM noticed that not only was the campaign wasting large amounts of ad spend on broad match (irrelevant) queries, but that conversion tracking wasn’t firing properly.
The clients historic paid search cost per conversion previously ran at £490 per conversion with around 2-3 conversions occurring per week.
Within the first 3 months of the pay per click campaign – GRO.TEAM reduced the cost per conversion to as little as £99, effectively delivering 5x the conversions within the same digital marketing budget.
Google Ads Conversions increased significantly to around 15 per week.
The clients products are high value items (£20,000+) so driving such a large increase in conversions had a hugely positive impact on their business.
EVEN out of peak season – enquiries were up over 200% from the previous year thanks to our ppc agency expertise.
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