PRODUCT-LED GROWTH PLG​

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PRODUCT-LED GROWTH (PLG) MARKETING STRATEGY
Join the companies using product to grow hyper quickly
Growth Services Company of the Year Europe
Growth Services Company of the Year Europe
Sitio web B2B del premio dot Comm Platinum Award
Sitio web B2B del premio dot Comm Platinum Award
V3 Empresa de servicios digitales del año
V3 Empresa de servicios digitales del año

PLG IMPACT YOU WOULD LOVE...​

billion dollar app book
The sort of impact a GRO.TEAM person can have is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says…

“The change was truly amazing. Much of the shared frustration was removed…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”
  • All budgets catered for
  • No long term commitments or contracts
  • 100% refund if unhappy (has happened 0% of the time)

PRODUCT-LED GROWTH MARKETING​

A Traditional View Of The Customer Acquisition Funnel​

Awareness

Consideration

Conversion

Retention

The Product-Led Growth PLG Marketing Flywheel​

Evaluators

Beginners

Regulars

Champions

Product-Led Growth (PLG) Marketing

The key to the successful adoption of a Product-Led Growth Strategy is to focus everyone in the company of getting the Product-Market fit 100% right and focusing relentlessly on creating a great and constantly improving customer experience.

As the rate of users completing each action increases, the flywheel will spin faster, increasing the rate that users move from one segment to the next. This creates a positive feedback loop—as more users become advocates they drive more acquisition, the customer experience receives more investment and growth increases..

TALK TO A HUMAN

HOW WE CAN HELP

"At very short notice we asked GRO.TEAM for a Product Led Growth expert and they managed to supply someone who was perfect for what we needed. I would wholeheartedly recommend them and would definitely use them again.”
Rachel
Rachel Dillon
COO
“GRO.TEAM placed a Product Led Growth expert with us for 6 months last year and what a difference it made. I'm not sure we would have completed our digital transformation without them - they made that much difference. Thanks again."
Muhammad Yoder
Muhammad Yoder
Business Turn Around
“Digital transformation is tricky so we needed top tier talent. Our gro.team Product Led Growth expert was just that - pragmatic, likeable, effective and great at bringing the urgency clarity and delivery that gro.team promise. We would use gro.team again in a heart beat."
Karen
Karen Piper
HRD
“We needed someone to help us nail our digital transformation and gro.team found us a brilliant interim cdo. They very quickly got hold of the project and made sure it started delivering value. I'm not sure what would have happened without them. You can't put a price on experience I guess."
Jason
Jason Adler
CEO

EVALUATING A PLG APPROACH

Product-Led Growth Analysis and Strategy Recommendation

Based on our experience successfully implementing PLG approaches and fostering PLG cultures we can help create and communicate Product Led Growth adoption strategies.

We usually spend 1-3 days working with the CEO or CMO to confirm likelihood of success for a PLG approach given the product | people | service in question and then co-create and help communicate implementation activities, costs and benefits.

Give us a shout to have a look at PLG…

EXECUTING A PLG APPROACH

Accountability For The Successful Adoption of a PLG Approach

We can deploy (remotely or on-site) an experienced Product Led Growth expert to work with you to create a cross functional PLG team and organise the team’s activities and rituals to accelerate growth using a PLG approach.

PLG is a How not a What but our PLG expert will ensure that PLG is implemented in the optimum way for your organisation and it delivers the growth acceleration you want and need…

ON SITE OR REMOTE PRODUCT LED GROWTH TEAMS

Growth Sprints
  • All budgets catered for
  • No long term commitments or contracts
  • 100% refund if unhappy (has happened 0% of the time)
By forming an onsite or remote virtual team with one of GRO.TEAM’s Product Led Growth Experts we can put a rocket under your growth much more quickly and cost effectively than you might imagine. <

Our PLG Growth Expert will run virtual daily standups with your cross-functional team and Measure –> Act –> Measure ideas to accelerate the PLG flywheel and create increasing numbers of product advocates | evangelists…

Physical location is no barrier…we have led PLG initiatives “in” 11 countries so far…give us a shout to find out more.

The Kind Of Product-Led Growth Marketing Expert You Need

Value FOR Money

PLG Experts that bring full time impact for interim money...

LookinG For Win/Win

PLG experts that enjoy the win/win of a portfolio career...

Pragmatic

PLG experts that won't ignore emails because technically they aren't charging at the time...

Highly Skilled

The PLG experts in our network have a huge range of technical skills and experience to draw upon...

PRODUCT-LED GROWTH HUB

Product-led Growth by Wes Bush may be the best product led growth playbook available at the moment.
product-led growth playbook
Slack is the product-led growth "poster child" but other companies considered as being product-led include Calendly, Dropbox, productboard, SurveyMonkey and so on...
product-led growth companies
OpenView (the expansion stage VC) has published a comprehensive product-led growth pdf
product-led growth pdf
A lot of the traditional metrics still play an important part in product-led growth marketing such as like average revenue per user (ARPU), net churn or customer lifetime value (CLV). An excellent product team quality metric is "cycle time" which is a measure of the elapsed time when work starts on an item (story, task, bug etc.) until it's ready for delivery. Cycle time tells how long (in calendar time) it takes to complete a task
product-led growth metrics
Slack are generally considered the "poster child" of product-led growth marketing. One fact not so widely known about Slack is that they started off as a games company but pivoted to being a SaaS provider of enterprise communication tools when their first business model was failing to get traction.
product-led growth slack
Yes of course. Slack is a b2b SaaS enterprise product company. In the big picture it *might* be easier to be successful with a PLG strategy in B2C because people might be more likely to become "champions" of software that they have paid for rather than software that their company has provided.
can a b2b saas enterprise product company adopt a product-led growth model?
Wes Bush is the author of Product-Led Growth. “Product-Led Growth is about helping your customers experience the ongoing value your product provides...and this book shows you how it’s done.” - Nir Eyal, Author of “Hooked” and “Indistractible”
product-led growth wes bush
Vendasta are an interesting company that provides white label tools for other companies to us when selling digital solutions to small businesses.
vendasta product lead growth
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Yes, I Want Product Led Growth!​

GRO.TEAM Business Growth Agency
GROW Coaching
Muhammad
Business Growth Agency
Bobby Growth Services
Give our friendly team  a shout for a non salesy chat about how we can get stuck into your challenges…asap

PRODUCT-LED GROWTH FAQ​

Product-led growth marketing is a growth strategy employed by companies that feel that their product has a Unique Selling Point and ¦ or gives them Competitive Advantage. It is an interesting approach as it implies a shift of focus from Top Of Funnel Awareness ¦ Consideration ¦ Conversion strategies to what might be called Product Flywheel strategies.
Product growth can imply a product-lead growth strategy based on product quality rather than traditional marketing approaches.The Product-Led Flywheel approach is to stop considering user acquisition as a sequential top to bottom funnel (Awareness –> Consideration –> Conversion –> Retention) but to start to consider customer acquisition as a circular Flywheel focused on creating Product Advocates rather that just Customers.
A PLG company can mean a Product-Lead Growth Company. It is an interesting approach as it implies a shift of focus from Top Of Funnel Awareness ¦ Consideration ¦ Conversion strategies to what might be called Product Flywheel strategies.
Product-led growth marketing is a growth strategy employed by companies that feel that their product has a Unique Selling Point and ¦ or gives them Competitive Advantage. It is an interesting approach as it implies a shift of focus from Top Of Funnel Awareness ¦ Consideration ¦ Conversion strategies to what might be called Product Flywheel strategies.
We join up growth services traditionally found in separate agencies into a single effective and cost effective customer focused growth service. We will deploy our growth talents where you will get the biggest Return On Investment and deliver the growth you need…let’s get started now!
All of the GRO.TEAM leadership team are still client facing Interim C level executives still “doing the do” and they really do understand their respective areas and know what good, really good and great looks like in their fields.
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