PRODUCT-LED GROWTH PLG

PRODUCT-LED GROWTH (PLG) MARKETING STRATEGY

PLG Impact You Would Love...

billion dollar app book
The sort of impact a GRO.TEAM person can have is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says…

“The change was truly amazing. Much of the shared frustration was removed…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”

PRODUCT-LED GROWTH MARKETING

Product-Led Growth Marketing

Product-led growth marketing is a growth strategy employed by companies that feel that their product has a Unique Selling Point and ¦ or gives them Competitive Advantage.
It is an interesting approach as it implies a shift of focus from Top Of Funnel Awareness ¦ Consideration ¦ Conversion strategies to what might be called Product Flywheel strategies.

Product-Led Growth Flywheel

The Product-Led Flywheel approach is to stop considering user acquisition as a sequential top to bottom funnel (Awareness --> Consideration --> Conversion --> Retention) but to start to consider customer acquisition as a circular Flywheel focused on creating Product Advocates rather that just Customers.

Product-Led Growth Examples

Software as a Service (SaaS) companies like Slack are often quoted as using a Product-Led Growth playbook.

"At very short notice we asked GRO.TEAM for an interim CDO and they managed to supply someone who was perfect for what we needed. I would wholeheartedly recommend them and would definitely use them again.”
Rachel
Rachel Dillon
COO
“GRO.TEAM placed an Interim CDO with us for 6 months last year and what a difference it made. I'm not sure we would have completed our digital transformation without them - they made that much difference. Thanks again."
Muhammad Yoder
Muhammad Yoder
Business Turn Around
“Digital transformation is tricky so we needed top tier talent. Our gro.team interim CDO was just that - pragmatic, likeable, effective and great at bringing the urgency clarity and delivery that gro.team promise. We would use gro.team again in a heart beat."
Karen
Karen Piper
HRD
“We needed someone to help us nail our digital transformation and gro.team found us a brilliant interim cdo. They very quickly got hold of the project and made sure it started delivering value. I'm not sure what would have happened without them. You can't put a price on experience I guess."
Jason
Jason Adler
CEO

A Traditional View Of The Customer Acquisition Funnel

Awareness

Consideration

Conversion

Retention

The Product-Led Growth PLG Marketing Flywheel

Evaluators

Beginners

Regulars

Champions

Product-Led Growth (PLG) Marketing

The key to the successful adoption of a Product-Led Growth Strategy is to focus everyone in the company of gettting the Product-Market fit 100% right and focusing relentlessly on creating a great and constantly improving customer experience.

As the rate of users completing each action increases, the flywheel will spin faster, increasing the rate that users move from one segment to the next. This creates a positive feedback loop—as more users become advocates they drive more acquisition, the customer experience receives more investment and growth increases…

Value FOR Money

Interim CDO's that bring full time impact for interim money...

LookinG For Win/Win

Interim CDO's that enjoy the win/win of a portfolio career..

Pragmatic

Interim CDO's that won't ignore emails because technically they aren't charging at the time...

Highly Skilled

The Interim CDO's in our network have a huge range of technical skills and experience to draw upon...

Product-Led Growth Marketing Talent Like Us

Product-Led Growth Marketing Interim CDO Roles Like This...

Startup Interim CDO

We’ve done Interim CDO roles to help start-ups who are concerned about their burn rate but can’t find the right talent and are in a hurry to get going *now*…we’ve done this for BuzzMyVideos, Red Box, amzLenders in New York City and others…

Interim CDO As Digital Transformer

Typically our Interim CDOs help lead digital implementation or transformation. In one engagement we hired developers, migrated to the cloud, launched new services at much more…all as a part time CTO…

Interim CDO And COO

Operations has increasingly become a battleground for competitive advantage and we have done a number of Interim CDO roles leveraging leading edge technology into operations…

Interim CDO And Growth Hacker

Growth Hacking is cross functional and “peaky” by its very nature so a hybrid Interim CDO/Growth Hacking role has worked very well for us in a number of engagements…

Yes, I Want Product Led Growth!

GRO.TEAM Business Growth Agency
GROW Coaching
Muhammad
Business Growth Agency
Bobby Growth Services
Give our friendly team  a shout for a non salesy chat about how we can get stuck into your challenges…asap
Artur Grabowski
Artur Grabowski
2020-09-22
Verified review
Can't recommend gro.team enough. Very professional and modern approach to the problem of business and team building in very difficult times. Rorie's perfect combination of experience and skills allowed us to unlock the full potential.
Stuart Nelmes
Stuart Nelmes
2020-09-07
Verified review
Having worked with the team across various projects and assignments, it's always reassuring to know that the results are alway going to be delivered. Loana is great to work with, ensuring that the the projects are always given the right candidates to ensure success.
Nic Hutchins
Nic Hutchins
2020-09-04
Verified review
Every now and again, if you’re lucky, you will come across a business that delights you. This is what you’ll find with Rorie and the team. Excellent in their chosen fields, easy to engage with and genuinely excited about getting you the result you desire.
Daniel Carter
Daniel Carter
2020-09-02
Verified review
We used GRO.TEAM to iron out internal issues with CTOs, they also helped us to revise our way of working and helped us with a very successful growth hacking campaign. They took us through a full consultation assessing what was and wasn't working internally - they also helped with internal mentoring for some of our staff. Overall - exceptionally good service and a fantastic business to work with.
derry oneill
derry oneill
2020-09-02
Verified review
Focussed, sharp, incisive bunch of people - breath of fresh air . Be prepared to be challenged - supportively.
Simon Teppett
Simon Teppett
2020-09-02
Verified review
Everything about gro.team is extremely well run - and Rorie is abosutely top flight. He knows his onions !!
Stuart Prestedge
Stuart Prestedge
2020-09-02
Verified review
Rorie & Loana @ GRO.TEAM are extremely friendly, professional and effective. They take pride in ensuring that candidates are ideal for the roles which is a win-win for both sides. Highly recommended!
N Cohen
N Cohen
2020-09-02
Verified review
Love the interaction with Rorie, Loana, and the team. Committed, professional, yet fun and engaging! the perfect blend for a successful 21st-cent tech business. Looking forward to working with you again soon 🙂
Ned Has
Ned Has
2020-09-02
Verified review
Well, I have all the best things to say here, because the team headed by Rorie and Rorie are the best people to work with. People are hand picked high achievers of the new age, and there is so much to learn from them. They take on complex missions and next thing you know it's on the national news.
Ritchie Williamson
Ritchie Williamson
2020-09-02
Verified review
I had the pleasure of working with Gro -Team. Rorie Devine was very professional in helping me find someone that can support my business. Would definitely recommend anyone looking for key skills to help support your business or startup.
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