Growth Hacking Definition From GRO.TEAM

To Growth Hack is to take a different approach. The usual Sales, Marketing, Product, Technology and Operations silos are broken down and a cross functional and holistic approach is taken to move the needle on one very carefully chosen growth metric.
“If the growth benefits of a growth idea massively out weigh the costs and/or time to implement it then we are growth hacking…”

Impact You Would Love...

billion dollar app book
The sort of impact a GRO.TEAM person can have is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says…

“The change was truly amazing. Much of the shared frustration was removed…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”

We Make Growth Hacking Accessible To Everyone​


By forming an onsite or remote virtual team with one of GRO.TEAM’s Growth Experts we can put a rocket under your growth much more quickly and cost effectively than you might imagine.

Our Growth Expert will run virtual daily standups with your cross-functional team and Measure –> Act –> Measure ideas to move the needle for your business. Physical location is no barrier…we have growth hacked “in” 11 countries so far…give us a shout to find out more.

Growth Hacking Agency Campaigns That Work

We grew Interim.team Ltd's revenue by more than 5,000% in three years...
£39,484 in FY15
£1,975,421 in FY17

Mission Objectives Strategy Tactics Growth Hacking

Growth Agency

GRO.TEAM's Growth Hacking Services

We have "been there and done it" growth hacking in a huge number of situations and have the war stories to prove it...we know what tends to work and what doesn't.

Work with one of our growth hackers once a week or month remotely or face-to-face to get the benefit of their experience in the quickest and most cost effective way possible...

Growth coaching can save a huge amount of time and money and generate a huge amount of growth...

Parachute one or more of our growth hackers into your team to lead and/or be part of your growth hacking team.

We can work with you part time or full time for high intensity growth "sprints." A lot of organisations prefer this approach as it maximises their up-skill and residual performance improvements.

Totally convinced about what growth hacking can do for you? Talk to us about growth hacking recruitment and hiring you a fantastic growth hacker.

By forming a virtual team with one of GRO.TEAM's Growth Experts we can put a rocket under your growth much more cost effectively than you might imagine.
Our Growth Expert will run virtual daily standups with your cross-functional team and Measure --> Act --> Measure ideas to move the needle profitably and cost effectively for your business.
As you are only being charged for one hour of one person's work per day the weekly | monthly cost is much lower than you might imagine....
Physical location is no barrier either...we have worked "in" 11 countries so far...
Love videos like these but don’t have money to burn?!?

We’re so confident that our results will surprise and delight you that if we think we can turbo charge your growth we’ll prove it to you with a test social media video campaign that will generate engagement you will love. Free…yes…free.

Growth Hacking Agency London Reviews

"GRO.TEAM are helping us think about, and manage, our growth in a more structured way. They have a huge amount of experience helping companies grow and scale and I would highly recommend them."
Eleonore Dresch
CEO And Founder
“GRO.TEAM are helping us growth hack our brilliant new app to world domination! They are the real deal and I’m so glad I’m working with them.”
Tracey Carr
"GRO.TEAM are really helping us growth hack our start up Workteam. Their experience helping other companies grow and be successful is really proving invaluable."
Simon Bates
CEO And Founder

Growth Hacking Success Stories

The Kind Of Growth Hacker You Need

Value FOR Money

Growth Hackers that bring full time impact for part time money...

LookinG For Win/Win

Growth Hackers that enjoy the win/win of a portfolio career...


Growth Hackers that won't ignore emails because technically they aren't charging at the time...

Highly Effective

The Growth Hackers in our network have a huge range of Growth Hacking skills and experience to draw upon...check out a list of Growth Hacks...

What Kind Of Growth Hacking Impact Do You Need?

Quick Lead Bump

More Leads...Like Yesterday!
Lead Generation On Demand As A Service
  • Quick Goal Set
  • Quick Review Of What Is And Isn't Working
  • Quick Review Of Funnel Volume Intent Leakage And Blockage
  • Tactical End To End Cross Functional Integration And Instrumentation
  • Measure --> Act --> Measure

Growth Reboot

Sustainable Cost Effective Business Development
Profitable And Sustainable Lead Generation
  • Goal Set
  • Capability Gap Analysis
  • Funnel Effectiveness Analysis
  • Top To Bottom And Cross Functional Integration And Instrumentation
  • Reboot
B2B Growth Hacking Playbook
B2B Growth Hacking Playbook
B2B growth hacking can be more challenging than B2C growth hacking because potential purchasers can have less of an emotional connection with what they are purchasing and it is harder to align incentives in the way you can with referral schemes in B2C growth hacking.

We have managed to deliver some really successful B2B growth hacking campaigns by really selling to needs and laser like targeting…talk to us for more detail…

Growth Hacking Agency Services FAQ

Talk to us We offer Growth Hacking Coaching, Interim or Permanent Growth Hacking Talent and Remote Growth Hacking As A Service…
A Growth Hacker hacks social media, SEO, incentives, product features, traditional marketing techniques and anything and everything as part of a singular focus on Growth…a growth hack is something that delivers growth but is cheap, can be edgy, and ideally is quick. To Growth Hack is attack Growth in a x-functional way using skills traditionally found in Marketing, Sales, Product, Digital/Online, Technology and so on. To Growth Hack is to address the whole customer lifecycle from Top Of Funnel to successful Conversion.
The sort of results that can be achieved bringing all of our Growth Marketing Mission Objectives Strategy Tactics Growth Hacking skills together were shown at Interim.team Ltd where we grew revenue by more than 5,000% in just three years… We grew revenue by 50 X from £39,484 in FY15 to £1,975,421 in FY17…

It depends of course. Growth Hackers can be treated like other digital marketeers which doesn’t really reflect the top and bottom line impact a good growth hacker can have on a business. At GRO.TEAM we reward Growth Hackers proportionally to the business impact they have so a good one can make six figures…

GRO.TEAM’s years of providing high impact Business Growth Talent has made us one of the premier growth agencies in the world and given us unrivalled access to the top business growth talent in Europe and across the World… We have top class growth people available at all levels from “Contractor” to “CEO” level The sort of impact business owners can get is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says “The change was truly amazing. Much of the shared frustration was removed as teams were empowered to get their code improvements into production…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”
We join up growth services traditionally found in separate agencies into a single effective and cost effective customer focused growth service. We will deploy our growth talents where you will get the biggest Return On Investment and deliver the growth you need…let’s get started now!
All of the GRO.TEAM leadership team are still client facing Interim C level executives still “doing the do” and they really do understand their respective areas and know what good, really good and great looks like in their fields.

Let’s talk…it could be the start of a beautiful friendship…

Artur Grabowski
Artur Grabowski
Verified review
Can't recommend gro.team enough. Very professional and modern approach to the problem of business and team building in very difficult times. Rorie's perfect combination of experience and skills allowed us to unlock the full potential.
Stuart Nelmes
Stuart Nelmes
Verified review
Having worked with the team across various projects and assignments, it's always reassuring to know that the results are alway going to be delivered. Loana is great to work with, ensuring that the the projects are always given the right candidates to ensure success.
Nic Hutchins
Nic Hutchins
Verified review
Every now and again, if you’re lucky, you will come across a business that delights you. This is what you’ll find with Rorie and the team. Excellent in their chosen fields, easy to engage with and genuinely excited about getting you the result you desire.
Daniel Carter
Daniel Carter
Verified review
We used GRO.TEAM to iron out internal issues with CTOs, they also helped us to revise our way of working and helped us with a very successful growth hacking campaign. They took us through a full consultation assessing what was and wasn't working internally - they also helped with internal mentoring for some of our staff. Overall - exceptionally good service and a fantastic business to work with.
derry oneill
derry oneill
Verified review
Focussed, sharp, incisive bunch of people - breath of fresh air . Be prepared to be challenged - supportively.
Simon Teppett
Simon Teppett
Verified review
Everything about gro.team is extremely well run - and Rorie is abosutely top flight. He knows his onions !!
Stuart Prestedge
Stuart Prestedge
Verified review
Rorie & Loana @ GRO.TEAM are extremely friendly, professional and effective. They take pride in ensuring that candidates are ideal for the roles which is a win-win for both sides. Highly recommended!
N Cohen
N Cohen
Verified review
Love the interaction with Rorie, Loana, and the team. Committed, professional, yet fun and engaging! the perfect blend for a successful 21st-cent tech business. Looking forward to working with you again soon 🙂
Ned Has
Ned Has
Verified review
Well, I have all the best things to say here, because the team headed by Rorie and Rorie are the best people to work with. People are hand picked high achievers of the new age, and there is so much to learn from them. They take on complex missions and next thing you know it's on the national news.
Ritchie Williamson
Ritchie Williamson
Verified review
I had the pleasure of working with Gro -Team. Rorie Devine was very professional in helping me find someone that can support my business. Would definitely recommend anyone looking for key skills to help support your business or startup.

Growth hacking agentur …we have Growth Hacked with businesses HQ’d in Frankfurt, Stuttgart, Berlin…kontaktiere uns


Get the skinny on growth hacking...
By working closely and regularly with customers, delivering early, iterating ideas and working cross-functionally towards a common goal Agile software development transformed the business of creating software.

Agile development massively increased the value delivered by the typical software development project by favouring “individuals and interactions” over specification, “working software” over pretty much everything, “customer collaboration” over contract negotiations and “responding to change” over blindly following a plan…

What would happen if we used these “Agile” principles to deliver Growth rather than Software?!?

We could favour “customer collaboration” and “individuals and interactions” by forming a cross functional Growth team including both “customers” and “suppliers”.We should include representatives from Product, Sales, Marketing, Technology, Operations, Finance and so on…

We could favour “working software” or Growth in our case by giving the team the single unifying purpose of growing a carefully chosen growth metric.

The Growth Team could be “responding to change” rather than a plan by delivering early and taking a measure-act-measure approach to ideas through “on ramp” to “live” stages.

The Growth Team could communicate and meet regularly, maybe a quick “stand up” at the same time and place every day would work really well.

We could work to a weekly or fortnightly rhythm with the cumulative affects of the growth activities on the Growth metric being publicly demonstrated (and hopefully celebrated) at the end of every cycle or “sprint”.

So we have created a cross-functional team meeting regularly with the unified common purpose of doing anything and everything necessary to measure-act-measure the impact of their ideas on a single carefully chosen growth metric.

That’s cool but…Maybe we could give this sort of approach a name…like Growth Hacking or something?

Yes Growth Hacking is the sort of term that means different things to different people but anyone familiar with Agile software development will be struck by the similarities between the approaches, rituals and rhythms typically used in both Growth Hacking and Agile Software Development.

“Plus ça change, plus c’est la même chose”

“The more things change, the more they stay the same.”

Jean-Baptiste Alphonse Karr

Does it all work in the real world?


The same underlying principles that make Agile software development so effective also mean Growth Hacking can totally transform the effectiveness of a company’s growth activities.

I recently spent a day with the talented team at a well backed UK based energy startup called Hometree who are creating a great brand by disrupting the domestic energy market customer experience.

We had a really productive workshop where we honestly examined the Strength Weakness Opportunities and Threats in their current growth landscape, discussed and then selected initial and ultimate growth metrics, collected growth ideas, created a growth board, reconstituted the growth team and set up the new team’s rituals and rhythms.

Not bad for one day and Andreu Tobella Brunet the Co-Founder of Hometree UK commented…

“As a start-up that is using an innovative way to sell online, we created a growth team from scratch but were having a few challenges to structure it well and have clear objectives and team alignment. This is where Rorie stepped in and helped us understand well all the roles, define our single metric and create a high performing growth team. The whole team was extremely pleased with the improvements, I would highly recommend him”

Whether you call it Growth Hacking or something else, a very effective way of accelerating your growth is to learn from agile software development and to create a cross-functional team meeting regularly with the unified common purpose of doing anything and everything necessary to measure-act-measure the impact of their ideas on a single carefully chosen growth metric.

The news that Coca Cola has closed down its’ Founders startup incubator has led to the usual raft of “I Told You So’s” saying that it’s because corporate startup incubators don’t work – but are they right?

I have been involved with three big companies launching internal startup “Incubators”/”Labs” teams so far…and what have I learnt?

Firstly I think it is done for good reasons.

Startups normally have good people, energy, good ideas, leading edge tech, a low cost approach, a high risk appetite and a willingness to challenge orthodoxies. They just want to get stuff done.

Big companies normally have deep pockets, millions of customers, a great brand and experience of operating at scale.

Surely the best of both worlds would be for big companies to launch startups? What could go wrong?

Well, quite a lot as it happens.

Mistake #1 – Not defining what you want the startup to achieve
In other words what will success look like?

It sounds simple but there is spectrum of “innovation” ranging from far horizon R&D to tactical (incremental) improvements to existing products and services.

What is wanted/needed? Success needs to be defined and solved for.

In general the startup should not be given special treatment…”success” is to create a growing business that attracts and retains customers.

Mistake #2 – Not getting total organisational buy-in and executive sponsorship
Sooner or later the startup will be stopped dead in its tracks by a blocker if the whole of the organisation isn’t behind it – from the top downwards. With the best will in the world active and passive resistance will be met and the startup needs to be able to wheel in very senior people to call bulls*t and unblock things.

Mistake #3 – Integrating the startup so tightly that it effectively becomes another corporate department
The whole point of a startup is to do something different so if you insist it uses existing people, existing corporate assets and the current approaches you will get what you got. You need to achieve a loose coupling whereby the startup has the freedom to chose between doing something new and leveraging corporate infrastructure case-by-case based on what is best for the startup.

Mistake #4 – Getting the wrong people to “be” the startup
If you are going to create a startup you need to do what startups do. This is for a team to self-select great people passionate about what the startup wants to do. If you ask one of the big system integrators/consultants to create a startup within your company you might end up back in the worst-of-both-worlds territory. The people in the startup don’t need to be existing or new employees either necessarily – they just need the talent and drive to deliver the goals. Organisations like gro.team can supply high impact interim talent at short notice into these kind of situations very successfully. Possibly the best loved UK retail brand will soon be launching a new customer service (that is very different to its’ current business) using this approach and the gro.team person in that team is part of a startup that stands comparison (in terms of talent and effectiveness) with any of the many startups I’ve seen.

Mistake #5 – Not integrating the new product/services back into the Mothership
We created a Labs operation when I was CTO of Yell and we did nearly everything right. We hired great people, they developed a great micro-culture, they produced some really innovative products and services (including a really cool augmented reality app way back in 2010) but we never really managed to integrate the new things back into the existing business and deliver customer impact. For that reason it has to marked down as a failure overall.

Corporate startup incubators can be a graveyard for ambition (and there are a lot of traps for the unwary) but it can be done successfully – Telefonica’s launch of giffgaff and British Gas’s Hive are just two examples that come to mind.

As with a lot of things, in this area experience is a great teacher and nothing beats getting people involved who have been there, done it and have the scars to prove it.

A virtual project team approach worked out quicker, better, cheaper for us…

At GRO.TEAM we haven’t had entirely satisfactory experiences the last few times we have commissioned Website/App builds through the traditional routes so we decided to “eat our own dog food” for this Summer’s website relaunch and asked an Interim CPTO to stand up a virtual team to get our new web site built and launched.

The Interim CPTO assembled a hand-picked virtual project team comprising of UX/UI (Cyprus) Front End (Pakistan) Back End (UK) and DevOps (India) in late May and off they went.

Here we are in early July and the site MVP has been live for a week or so now.

By using variable capacity world class resources like this the CPTO was able to bring the project in for less than half of the cost of our previous web site, and in about a third of the time as well.

We’re still iterating the user experience but overall we’re very pleased with the results so far, please see what you think here.

Next time you want to launch an App/Site maybe you should give GRO.TEAM a shout to look using a virtual project team approach?

Growth Hacking Services