An effective SEO strategy is simply described (create great content and facilitate great links to it) but effective SEO is the result of 1,000 good decisions…the sooner you start the sooner you reap the rewards of course…see our SEO Optimised Content Checklist
SEARCH RESULTS POSITION #1 OR #2
If the bill board is funny, interesting or unusual the awareness and leads generated physically and on social media per £/$/€ spent can be phenomenal…you’ll need to be creative in finding pop up locations and platforms though…it will cost around £250-£350 per week per standard 48 sheet billboard via the mainstream industry providers…see GROWTH HACKING EXAMPLES for a great guerilla bill board by BIC…
Make your features and benefits very clear and prominently feature trust signals like reviews, awards etc.
….See CONVERSION RATE OPTIMISATION for a look at Apple’s use of CRO…
Use freemium session replay tools like Mouseflow to see exactly how visitors really use your site/app…you will be able to improve conversion significantly. Up to 25% of people will scroll to the bottom of the site and then scroll upwards effectively viewing the site bottom to top….See this sample Mouseflow session recording. See PRODUCT LED GROWTH for a look growth flywheel approaches…
We’re so confident that our results will surprise and delight you that if we think we can turbo charge your growth we’ll prove it to you with a test social media video campaign that will generate engagement you will love. Free…yes…free.
If you are using Google Ads make sure you bear in mind that the Google Ads system is designed and optimised to maximise your SPEND not your RETURN ON INVESTMENT. For anything other than products | services with universal appeal do not use the Display Network or Broad match. Make sure you use the Search network with Exact Match [square brackets like this] around your terms. Otherwise your target phrase will be “matched” with multiple tangential and budget destroying search terms see PPC Services.
There is no need to reinvent the wheel…structure your eCommerce site to be like Amazon if you want to increase conversion. It may not be the most visually attractive design on the web but people are familiar with it and it works. One eCommerce company doubled revenue by standardising on an Amazon design paradigm (three column, prominent reviews, use of colour, images, secondary trust signals, prominent CTA…). Some pages achieved a doubling of conversion rate by using an “Amazon Orange” CTA button (HEX #FF9900 RGB 255/153/0).
If you type “interim cdo” into google.co.uk you will probably see the result below with questions and answers added with a drop down below our listing. This content is also eligible for use by Google Assistant. This is achieved by adding a rich text mark up section to the web page see here. Google’s Rich Results page tester is here. WordPress plugins can also achieve it for you. It varies but we have seen a 2-3X uplift in clicks from rich results.
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Growth hacking is traditionally associated with startups because to survive and thrive startups really need cost effective growth. There are 3.5 billion Google searches a day so organic SEO needs to be the foundation upon which all other startup marketing activities are built. Startups should start executing their SEO strategy as soon as they can as it takes 6-9 months to really get traction on Google. See Growth Hacking Examples and SEO.
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