GROWTH HACKING

The Best Growth Hacks You Can Use Today!

growth hacking definition

If the growth benefits of a growth idea massively outweigh the costs and/or time to implement it then we are growth hacking... Click To Tweet

GROWTH HACK EXAMPLES AND IDEAS YOU CAN USE TODAY

SEARCH ENGINE OPTIMISATION

With 3.5 billion searches a day on Google up for grabs an effective SEO strategy needs to be the foundation upon which any growth strategy is built. Click To Tweet

An effective SEO strategy is simply described (create great content and facilitate great links to it) but effective SEO is the result of 1,000 good decisions…the sooner you start the sooner you reap the rewards of course…see our SEO Optimised Content Checklist

SUBMIT A SITEMAP

Submit a sitemap to the search engines...it can 10X the number of your pages that they index... Click To Tweet

Sites like xml sitemaps will crawl your site to generate the sitemap for free and then you just need to get it uploaded to your web server’s root directory. WordPress plugins can also take care of it for you. Use the Google Search Console to tell Google you have uploaded a new sitemap.

SEARCH RESULTS POSITION #1 OR #2

It varies but approximately 24% of people click through from organic search position #1 but only 4% of traffic clicks come from position #6 Click To Tweet

YOU CAN INCREASE SEO TRAFFIC BY 600% BY IMPROVING FROM POSITION #6 TO POSITION #1… See SEO SERVICES

LEADERSHIP IS IN OUR DNA

The sort of Leadership GRO.TEAM believes in is very well described by Simon Edwards in his best selling book “think do show” (pages 87-88) when he says of GRO.TEAM founding team member Rorie Devine...

“Rorie was relentless in his intention to make Hailo a centre of Engineering excellence. Rorie not only wanted to build the best software organisation possible, he also wanted all of Hailo to work closely together…Rorie is the kind of boss you really want to work for, demanding results but always in your corner…”

CHOOSE KEYWORDS WITH HIGH INTENT

When targeting phrases for SEO or PPC choose keywords with high intent...the conversion rate can be 100X higher than broader one or two word terms.. Click To Tweet

For example target “buy umbrella online” not “umbrella”…the conversion rate can be 100X higher than broader one or two word terms…the downside of high intent “long tail” phrases is that you will need to rank #1 or # 2 to get any traffic…see Growth Hack #2…See PPC SERVICES

IMPACT YOU'D LOVE

The sort of impact a GRO.TEAM person can have is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says…

“The change was truly amazing. Much of the shared frustration was removed…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”

GUERILLA BILL BOARDS

Some of the most cost effective advertising you can do is to creatively position impromptu billboard advertising in high footfall locations. Click To Tweet

If the bill board is funny, interesting or unusual the awareness and leads generated physically and on social media per £/$/€ spent can be phenomenal…you’ll need to be creative in finding pop up locations and platforms though…it will cost around £250-£350 per week per standard 48 sheet billboard via the mainstream industry providers…see GROWTH HACKING EXAMPLES for a great guerilla bill board by BIC…

WHAT IS IN IT FOR ME?

When a new web visitor arrives you have 20 milliseconds to answer WIIIFM? What they can see (above the fold) needs to tell them 1. What you do 2. The benefits of it to them 3. Why they should trust/believe you Click To Tweet

Make your features and benefits very clear and prominently feature trust signals like reviews, awards etc. ….See CONVERSION RATE OPTIMISATION for a look at Apple’s use of CRO…

GET ACTIONABLE INSIGHT ON VISITOR BEHAVIOUR

Use freemium session replay tools like Mouseflow to see exactly how visitors really use your site/app. Click To Tweet

Use freemium session replay tools like Mouseflow to see exactly how visitors really use your site/app…you will be able to improve conversion significantly. Up to 25% of people will scroll to the bottom of the site and then scroll upwards effectively viewing the site bottom to top….See this sample Mouseflow session recording. See PRODUCT LED GROWTH for a look growth flywheel approaches…

SUPER SOCIAL

Social Media Marketing Videos You Might Love...

Play

Love videos like these but don’t have money to burn?!?

We’re so confident that our results will surprise and delight you that if we think we can turbo charge your growth we’ll prove it to you with a test social media video campaign that will generate engagement you will love. Free…yes…free.

ENGAGE WITH THE *RIGHT* PEOPLE

The two sides of the growth hacking coin are interesting | useful content and the right audiences. A lot of effort can go into the first challenge with the second one often being overlooked.. Click To Tweet

The two sides of the growth hacking “coin” are interesting | useful content and the right audiences. A lot of effort can go into the first challenge with the second one often being overlooked. Make sure you are communicating with people who have a lot in common with people that have engaged with your product | service before. You need to test and learn to identify your target market as one of your first milestones.

WHAT IS YOUR SEARCH LANDSCAPE?

Search landscapes can be broadly be broken down into Brand Generic and Location dominated query groups... Click To Tweet

Search landscapes can be broadly be broken down into “Brand”, “Generic” and “Location” dominated query groups. For example “hertz”, “car hire”, and “car hire malaga”. You need to understand what type of term dominates in your market and create a strategy to reflect that. Otherwise you will waste a lot of time and money and never get to SERP #1 or #2 (see Growth Hack #2)…give us a shout we have created a tool that will analyse and create the visualisations you need to help you create the optimum strategy for your market.

THE TOP VISUAL CUE FOR ENGAGEMENT

Testing by ourselves and others proves beyond doubt that THE most effective visual cue to generate engagement is an image of a female face... Click To Tweet

Testing by ourselves and others proves beyond doubt that THE most effective visual cue to generate engagement is an image of a female face. This is true for both males and females. With 20 milliseconds to create engagement (see Growth Hack 5 WIIIFM) using a female face above the fold on your home page will have a statistically significant effect on engagement and conversion.

GET GROWTH HACKING NOW!

We Make Growth Hacking Accessible To Everyone

ON SITE OR REMOTE GROWTH HACKING

By forming a virtual team with one of GRO.TEAM’s Growth Hackers we can put a rocket under your growth much more cost effectively than you might imagine. Our Growth Hacker will run virtual daily standups with your cross-functional team and Measure –> Act –> Measure ideas to move the needle profitably and cost effectively for your business. As you are only being charged for one hour of one person’s work per day the weekly | monthly cost is much lower than you might imagine…. physical location is no barrier either…we have worked “in” 11 countries so far…let’s see if the numbers stack up for you…

CONVERSION RATE OPTIMISATION

Getting people with the right intent to your web site | app is literally only half the battle... Click To Tweet

Getting people with the right intent to your web site | app is literally only half the battle…once they have landed you need to convert them. You need to answer WIIIFM (Growth Hack #5) and provide CTAs (Call To Actions) starting above the fold on the home page…learn from Apple at CRO Services.

GRO.TEAM GROW YOUR SELF TEAM BUSINESS

Business Coaching

Match with Mentor or Catch a Business Coach

Talent Acquisition

Interim and Recruitment Consultant Talent

Growth Marketing

Digital Marketing Services and Growth Hacking

USE EXACT NOT BROAD MATCH IN GOOGLE ADS PPC

If you are using Google Ads make sure you bear in mind that the Google Ads system is designed and optimised to maximise your SPEND not your RETURN ON INVESTMENT... Click To Tweet

If you are using Google Ads make sure you bear in mind that the Google Ads system is designed and optimised to maximise your SPEND not your RETURN ON INVESTMENT. For anything other than products | services with universal appeal do not use the Display Network or Broad match. Make sure you use the Search network with Exact Match [square brackets like this] around your terms. Otherwise your target phrase will be “matched” with multiple tangential and budget destroying search terms see PPC Services.

DEMONSTRATE THAT PEOPLE CAN TRUST YOU

One of the most important things a Site | App visitor needs to feel in the first 20 milliseconds of their visit is that they can trust you... Click To Tweet

One of the most important things a Site | App visitor needs to feel in the first 20 milliseconds of their visit is that they can trust you (see WIIIFM Growth Hack #5). Make sure you feature reviews, awards, client logos etc above the fold on the home page and frequently throughout their experience. A/B testing has shown that good trust signals can more than double conversion.

FREE SEO AUDIT

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CHECK OUT A SAMPLE SEO AUDIT REPORT >>

EMULATE YOUR MARKET LEADER

There is no need to reinvent the wheel...structure your eCommerce site to be like Amazon if you want to increase conversion... Click To Tweet

There is no need to reinvent the wheel…structure your eCommerce site to be like Amazon if you want to increase conversion. It may not be the most visually attractive design on the web but people are familiar with it and it works. One eCommerce company doubled revenue by standardising on an Amazon design paradigm (three column, prominent reviews, use of colour, images, secondary trust signals, prominent CTA…). Some pages achieved a doubling of conversion rate by using an “Amazon Orange” CTA button (HEX #FF9900 RGB 255/153/0).

ADD AN FAQ DROP DOWN TO YOUR SEO LISTING

It varies but we have seen a 2-3 X uplift in clicks from rich results... Click To Tweet

If you type “interim cdo” into google.co.uk you will probably see the result below with questions and answers added with a drop down below our listing. This content is also eligible for use by Google Assistant. This is achieved by adding a rich text mark up section to the web page see here. Google’s Rich Results page tester is here. WordPress plugins can also achieve it for you. It varies but we have seen a 2-3X uplift in clicks from rich results.

ADD AN INSTANT CUSTOMER CONTACT CAPABILITY

Using an instant chat widget such as tawk.to can increase conversion by as much as 30%... Click To Tweet

We have found that using an instant chat widget such as tawk.to can increase conversion by as much as 30%. They are free, easy to use and easy to install (JavaScript tag or WordPress plugin).

GROWTH HACKING FAQ

Growth Hacks For Startups

Growth hacking is traditionally associated with startups because to survive and thrive startups really need cost effective growth. There are 3.5 billion Google searches a day so organic SEO needs to be the foundation upon which all other startup marketing activities are built. Startups should start executing their SEO strategy as soon as they can as it takes 6-9 months to really get traction on Google. See Growth Hacking Examples and SEO.

Growth Hacks Examples

See Growth Hacking Examples for a list of famous and not so famous growth hacks…

Growth Hacks 2020

Some of the growth hacks that have worked in 2020 are Dollar Shave Club’s “Our Blades Are F**king Great” video which went viral with 27m views on YouTube so far here and Monzo’s FOMO pre launch queue to sign up allowing them to acquire their first 250k users very quickly. Burger King suddenly started liking influencer tweets from 9 years ago and caused a bit of a reaction before announcing “some things are worth revisiting – like your old tweets and funnel cake fries. In the UK Poundland went viral on Social Media by replacing till beeps with Santa voiced till messages in the run up to Christmas including “card not accepted, is it on the naughty list? Because I’m checking it twice, I’m going to find out who’s naughty or nice.”

What Are The Best Growth Hacks?

It’s a bit subjective but in terms of implicit thinking outside the box and massive ROI (Return On Investment) the Top Three Growth Hacks of all time might be 1. Hotmail’s PS I Love You email footer (Cost £/$/€ 0 Benefit 12m users in 18 months) 2. Dropbox’s get more storage for social sharing (Explicit cost £/$/€ 0 Benefit 1m users in 12 months) and 3. Puma paying Pele $25k to tie his shoe laces in the centre circle just before kick off in one of the 1970 World Cup finals matches (Explicit cost £/$/€ 25k Benefit Market Cap x 2) … more at Growth Hacking Examples