GROWTH HACKS AND GROWTH HACKING IDEAS
TO ACCELERATE YOUR GROWTH TODAY

GRO.TEAM GROW YOUR SELF TEAM BUSINESS

growth
hacking definition

If the growth benefits of a growth idea massively out weigh the costs and/or time to implement it then we are growth hacking…

Growth hack EXAMPLES AND IDEAS you need to use today

Growth Hack #0

SEO

£/$/€ 0 Impact 100x

search engine optimisation

With 3.5 billion searches a day on Google up for grabs an effective SEO strategy needs to be the foundation upon which any growth strategy is built. An effective SEO strategy is simply described (create great content and facilitate great links to it) but effective SEO is the result of 1,000 good decisions…the sooner you start the sooner you reap the rewards of course…see our SEO Optimised Content Checklist

Growth Hack #1

sitemaps

£/$/€ 0 Impact 10x

Submit a sitemap

Submit a sitemap to the search engines…it can 10X the number of your pages that they index. Sites like xml sitemaps will crawl your site to generate the sitemap for free and then you just need to get it uploaded to your web server’s root directory. WordPress plugins can also take care of it for you. Use the Google Search Console to tell Google you have uploaded a new sitemap.

Growth Hack #2

sERP

£/$/€ 0 Impact 6x

You Need search engine results position #1 or #2
It varies but approximately 24% of people click through from organic search position #1 but only 4% of traffic clicks come from position #6…in other words… YOU CAN INCREASE SEO TRAFFIC BY 600% BY IMPROVING FROM POSITION #6 TO POSITION #1… See SEO SERVICES
think do show book
think do show book
The sort of Leadership GRO.TEAM believes in is very well described by Simon Edwards in his best selling book “think do show” (pages 87-88) when he says of GRO.TEAM founding team member Rorie Devine…

“Rorie was relentless in his intention to make Hailo a centre of Engineering excellence. Rorie not only wanted to build the best software organisation possible, he also wanted all of Hailo to work closely together…Rorie is the kind of boss you really want to work for, demanding results but always in your corner…”
Growth Hack #3

INTENT

£/$/€ 0 Impact 100x

choose keywords with HIGH intent
When targeting phrases for SEO or PPC choose keywords with high intent. For example target “buy umbrella online” not “umbrella”…the conversion rate can be 100X higher than broader one or two word terms…the downside of high intent “long tail” phrases is that you will need to rank #1 or # 2 to get any traffic…see Growth Hack #2…See PPC SERVICES
billion dollar app book
The sort of impact a GRO.TEAM person can have is very well described by George Berkowski in his best selling book “How To Build A Billion Dollar App” (pages 358-359) when he says…

“The change was truly amazing. Much of the shared frustration was removed…we started to feel that we were firing on all cylinders…it was truly a great time at the company.”
Growth Hack #4

guerilla bill boards

£/$/€ 2000 Impact 2x

gueRilLa bill boards
Some of the most cost effective advertising you can do is to creatively position impromptu “bill board” advertising in high “footfall” locations. If the bill board is funny, interesting or unusual the awareness and leads generated physically and on social media per £/$/€ spent can be phenomenal…you’ll need to be creative in finding pop up locations and platforms though…it will cost around £250-£350 per week per standard 48 sheet billboard via the mainstream industry providers…see GROWTH HACKING EXAMPLES for a great guerilla bill board by BIC…
Growth Hack #5

WIIIFM

£/$/€ 0 Impact 10x

What is in it for me?
When a new web visitor arrives you have 20 milliseconds to answer WIIIFM? What they can see (above the fold) needs to tell them 1. What you do 2. The benefits of it to them 3. Why they should trust/believe you so make your features and benefits very clear and prominently feature trust signals like reviews, awards etc. ….See CONVERSION RATE OPTIMISATION for a look at Apple’s use of CRO…
Growth Hack #6

ACTIONABLE
Insight

£/$/€ 100 Impact 3x

GET ACTIONABLE INSIGHT ON VISITOR BEHAVIOUR

Use freemium session replay tools like Mouseflow to see exactly how visitors really use your site/app…you will be able to improve conversion significantly. Up to 25% of people will scroll to the bottom of the site and then scroll upwards effectively viewing the site bottom to top….See this sample Mouseflow session recording. See PRODUCT LED GROWTH for a look growth flywheel approaches…

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Growth Hack #7

Targeting

£/$/€ 0 Impact 10x

engage with the *right* people
The two sides of the growth hacking “coin” are interesting | useful content and the right audiences. A lot of effort can go into the first challenge with the second one often being overlooked. Make sure you are communicating with people who have a lot in common with people that have engaged with your product | service before. You need to test and learn to identify your target market as one of your first milestones.
Growth Hack #8

SEO MIX

£/$/€ 0 Impact 100x

What is your search landscape?

Search landscapes can be broadly be broken down into “Brand”, “Generic” and “Location” dominated query groups. For example “hertz”, “car hire”, and “car hire malaga”. You need to understand what type of term dominates in your market and create a strategy to reflect that. Otherwise you will waste a lot of time and money and never get to SERP #1 or #2 (see Growth Hack #2)…give us a shout we have created a tool that will analyse and create the visualisations you need to help you create the optimum strategy for your market.

Growth Hack #9

VISUAL CUES

£/$/€ 0 Impact 100x

The Top Visual cue for engagement

Testing by ourselves and others proves beyond doubt that THE most effective visual cue to generate engagement is an image of a female face. This is true for both males and females. With 20 milliseconds to create engagement (see Growth Hack 5 WIIIFM) using a female face above the fold on your home page will have a statistically significant effect on engagement and conversion.

We Make Growth Hacking Accessible To Everyone

ON SITE OR REMOTE

By forming a virtual team with one of GRO.TEAM’s Growth Hackers we can put a rocket under your growth much more cost effectively than you might imagine.

Our Growth Hacker will run virtual daily standups with your cross-functional team and Measure –> Act –> Measure ideas to move the needle profitably and cost effectively for your business.

As you are only being charged for one hour of one person’s work per day the weekly | monthly cost is much lower than you might imagine…. physical location is no barrier either…we have worked “in” 11 countries so far…let’s see if the numbers stack up for you…
Growth Hack #10

CRO

£/$/€ 0 Impact 100x

Conversion rate optimisation
Getting people with the right intent to your web site | app is literally only half the battle…once they have landed you need to convert them. You need to answer WIIIFM (Growth Hack #5) and provide CTAs (Call To Actions) starting above the fold on the home page…learn from Apple at CRO Services.
Growth Hack #11

[EXACT MATCH]

£/$/€ 0 Impact 10x

USE EXACT Not broad MATCH IN GOOGLE ADS PPC

If you are using Google Ads make sure you bear in mind that the Google Ads system is designed and optimised to maximise your SPEND not your RETURN ON INVESTMENT. For anything other than products | services with universal appeal do not use the Display Network or Broad match. Make sure you use the Search network with Exact Match [square brackets like this] around your terms. Otherwise your target phrase will be “matched” with multiple tangential and budget destroying search terms see PPC Services.

Growth Hack #12

TRUST SIGNALS

£/$/€ 0 Impact 2x

DEMONSTRATE THAT PEOPLE CAN TRUST YOU
One of the most important things a Site | App visitor needs to feel in the first 20 milliseconds of their visit is that they can trust you (see WIIIFM Growth Hack #5). Make sure you feature reviews, awards, client logos etc above the fold on the home page and frequently throughout their experience. A/B testing has shown that good trust signals can more than double conversion.
Growth Hack #13

LEARN FROM SUCCESS

£/$/€ 0 Impact 2x

EMULATE YOUR MARKET LEADER

There is no need to reinvent the wheel…structure your eCommerce site to be like Amazon if you want to increase conversion. It may not be the most visually attractive design on the web but people are familiar with it and it works. One eCommerce company doubled revenue by standardising on an Amazon design paradigm (three column, prominent reviews, use of colour, images, secondary trust signals, prominent CTA…). Some pages achieved a doubling of conversion rate by using an “Amazon Orange” CTA button (HEX #FF9900 RGB 255/153/0).

Growth Hack #14

Use Rich Search results

£/$/€ 0 Impact 3x

add an faq drop down to your seo listing

If you type “interim cdo” into google.co.uk you will probably see the result below with questions and answers added with a drop down below our listing. This content is also eligible for use by Google Assistant. This is achieved by adding a rich text mark up section to the web page see here. Google’s Rich Results page tester is here. WordPress plugins can also achieve it for you. It varies but we have seen a 2-3X uplift in clicks from rich results.

FAQ Schema
Growth Hack #15

Use A Live Chat Widget

£/$/€ 0 Impact +30%

add An instant customer contact capability to your site | app
We have found that using an instant chat widget such as tawk.to can increase conversion by as much as 30%. They are free, easy to use and easy to install (JavaScript tag or WordPress plugin).
Growth hacking is traditionally associated with startups because to survive and thrive startups really need cost effective growth. There are 3.5 billion Google searches a day so organic SEO needs to be the foundation upon which all other startup marketing activities are built. Startups should start executing their SEO strategy as soon as they can as it takes 6-9 months to really get traction on Google. See Growth Hacking Examples and SEO.
See Growth Hacking Examples for a list of famous and not so famous growth hacks…
Some of the growth hacks that have worked in 2020 are Dollar Shave Club’s “Our Blades Are F**king Great” video which went viral with 27m views on YouTube so far here and Monzo’s FOMO pre launch queue to sign up allowing them to acquire their first 250k users very quickly. Burger King suddenly started liking influencer tweets from 9 years ago and caused a bit of a reaction before announcing “some things are worth revisiting – like your old tweets and funnel cake fries…”
It’s a bit subjective but in terms of implicit thinking outside the box and massive ROI (Return On Investment) the Top Three Growth Hacks of all time might be 1. Hotmail’s PS I Love You email footer (Cost £/$/€ 0 Benefit 12m users in 18 months) 2. Dropbox’s get more storage for social sharing (Explicit cost £/$/€ 0 Benefit 1m users in 12 months) and 3. Puma paying Pele $25k to tie his shoe laces in the centre circle just before kick off in one of the 1970 World Cup finals matches (Explicit cost £/$/€ 25k Benefit Market Cap x 2) … more at Growth Hacking Examples
GRO.TEAM Business Growth Agency
GROW Coaching
Josh
Business Growth Agency
Bobby Growth Services

Give our friendly team  a shout for a non salesy chat about how we can get growth hacking with you…now!

Artur Grabowski
Artur Grabowski
2020-09-22
Verified
Can't recommend gro.team enough. Very professional and modern approach to the problem of business and team building in very difficult times. Rorie's perfect combination of experience and skills allowed us to unlock the full potential.
Stuart Nelmes
Stuart Nelmes
2020-09-07
Verified
Having worked with the team across various projects and assignments, it's always reassuring to know that the results are alway going to be delivered. Loana is great to work with, ensuring that the the projects are always given the right candidates to ensure success.
Nic Hutchins
Nic Hutchins
2020-09-04
Verified
Every now and again, if you’re lucky, you will come across a business that delights you. This is what you’ll find with Rorie and the team. Excellent in their chosen fields, easy to engage with and genuinely excited about getting you the result you desire.
Daniel Carter
Daniel Carter
2020-09-02
Verified
We used GRO.TEAM to iron out internal issues with CTOs, they also helped us to revise our way of working and helped us with a very successful growth hacking campaign. They took us through a full consultation assessing what was and wasn't working internally - they also helped with internal mentoring for some of our staff. Overall - exceptionally good service and a fantastic business to work with.
derry oneill
derry oneill
2020-09-02
Verified
Focussed, sharp, incisive bunch of people - breath of fresh air . Be prepared to be challenged - supportively.
Simon Teppett
Simon Teppett
2020-09-02
Verified
Everything about gro.team is extremely well run - and Rorie is abosutely top flight. He knows his onions !!
Stuart Prestedge
Stuart Prestedge
2020-09-02
Verified
Rorie & Loana @ GRO.TEAM are extremely friendly, professional and effective. They take pride in ensuring that candidates are ideal for the roles which is a win-win for both sides. Highly recommended!
N Cohen
N Cohen
2020-09-02
Verified
Love the interaction with Rorie, Loana, and the team. Committed, professional, yet fun and engaging! the perfect blend for a successful 21st-cent tech business. Looking forward to working with you again soon 🙂
Ned Has
Ned Has
2020-09-02
Verified
Well, I have all the best things to say here, because the team headed by Rorie and Rorie are the best people to work with. People are hand picked high achievers of the new age, and there is so much to learn from them. They take on complex missions and next thing you know it's on the national news.
Ritchie Williamson
Ritchie Williamson
2020-09-02
Verified
I had the pleasure of working with Gro -Team. Rorie Devine was very professional in helping me find someone that can support my business. Would definitely recommend anyone looking for key skills to help support your business or startup.
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