The whole of a new URL for is …just type into the address bar of your browser…pretty cool huh?

Recently, without huge publicity, ICANN released a slew of new generic top level domains such as .dentist . organic .delivery etc.

We registered and set up urgency as a third level domain for that domain. (You can choose any valid word as a third level domain for a top level domain you own. You don’t need to register it). We then did a masked redirect to

A good web site hosting provider like fasthosts should be able to everything you need.

Looking at the list (here) throws up lots of brand/marketing possibilities. Have fun!