HOW TO GROWTH HACK

growth
hacking definition
If the growth benefits of a growth idea massively outweigh the costs and/or time to implement it then we are growth hacking…

Growth Hacking Success Stories

A Business Growth Agency (ahem) realised that if they put a link to the LinkedIn web site tracking pixel on their web site they could use the LinkedIn "Who viewed your profile" functionality to see the LinkedIn profiles of everyone who has visited their web site.
Grow Like This...
Leads +500%​B2B Web Site
In the UK Poundland have gone viral on Social Media by replacing till beeps with Santa voiced till messages in the run up to Christmas including "card not accepted, is it on the naughty list? Because I'm checking it twice, I'm going to find out who's naughty or nice."
Sales +50%Retail
Puma paid Pele $25k to tie his shoe laces in the centre circle just before kick off in one of the 1970 world cup final matches and the watching world saw he was wearing Pumas.
Grow Like This...
Market Cap x10Sportswear
A web based email provider (OK it was Hotmail) added the one line "PS: I love you. Get your free e-mail at Hotmail" to all sent emails...it acquired 12 million users in 18 months
Grow Like This...
users +12mEmail Provider
An affiliate company noticed that its’ competitors weren’t targeting a year in their target phrases e.g. “2021 best chromebooks” so it kicked off an SEO campaign doing just that…
Grow Like This...
Users +1000%Online Gaming
An e-commerce company “accidentally” put the “buy now” button right in the middle of the head of the brand’s animal character logo. A lot of people complained that it looked stupid…
Grow Like This...
Revenue +27%eCommerce
An online gambling company had a very comprehensive but complicated navigation structure to get to the particular thing the users were interested in and one of the the team had the idea of putting a search box on the home page...
Grow Like This...
Revenue +30%Online Gambling
A niche provider was disrupting its industry and growing nicely but noticed a lot of its customers were also using the providers of the “traditional” services as well. After much soul searching it decided to provide services very much like the traditional ones in its industry but with twists...
Grow Like This...
Growth +40%FINTECH
People were very surprised to see enormous razors in very surprising contexts during this brilliant campaign.
Sales x2
Sales x2BIC Razors
Brilliant!
Huge Social Media Engagement
Huge Social Media Engagement
Check out our list of GROWTH HACKING IDEAS you can implement today...
WANT MORE?!?
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How To Growth Hack Your Startup or Small Business

SEO Firm London
Turbo charge your business growth with Growth Hacking. This How To Growth Hack guide will help you get started and get results…quickly…

What You'll Need

Business Coaching
Free or Freemium Tools such as Google Search Console, Google Analytics, Mouseflow and so on…
Social Media Accounts
Help And Advice

Step 1. Launch Your Site | App

Growth Services
If you don’t already have a web site or app for your business you need to launch one as the platform to increase awareness of your product | service. WordPress is simple, cheap and powerful…

Step 2. Launch Your Social Presence

Interim CPO
You will need Social Channels to communicate and cross promote your offering. Twitter, Facebook LinkedIn and Instagram are the main channels and they will vary in importance depending on the nature of your product | service. Tools like Buffer will allow you to post across all four channels at the same time.

Step 3. Start Collecting Reviews And Email Addresses

Growth Marketing London
Reviews and email addresses will be very important going forwards so it’s important that you start that you start collecting them straight away.

Step 4. Choose Your Growth Metric

Digital Marketing Agency For Startups
Choose 1 and only 1 growth metric you want to grow. Brainstorm and prioritise a set of initial growth ideas that you want to try. For some inspiration have a look at our list of GROWTH HACKS that you might want to try…

Step 5. Start To Growth Hack

Growth Sprints
Form a team (of 1 if necessary) to run virtual daily standups and Measure –> Act –> Measure your ideas to move the needle profitably and cost effectively for your business. Move the ideas left to right on your growth board as they progress through the growth lifecycle.

Step 6. Measure --> Act --> Measure

Part Time CTO
Review the progress and impact of your growth ideas every day with a formal review at the end of every week. Leave behind things that didn’t work and double down on things that are working.

Step 7. Success!

Grow With GRO.TEAM

What makes growth hacking different is that to growth hack is to focus obsessively on growing one single thing in a cross-functional and creative way. The home run when growth hacking is to deliver a massive increase in awareness and success for the cost of very little time or money…one thing a lot of growth hacks have in common is that they have virality…people will share things because they are funny | interesting | useful…check out some GROWTH HACKS THAT WORKED…

How We Can Get Your Growth

Growth Hacking
Coaching

On-Line OR Face To Face
Can Save A Huge Amount Of Time and/or Money
  • Quick Review Of What Is And Isn't Working
  • Quick Review Of Growth Efforts And Effectiveness
  • Quick Goal Set
  • Tactical End To End Cross Functional Integration And Instrumentation
  • Measure --> Act --> Measure
Let's Go!
Let's GROW!
SELF

Interim | Permanent Growth
Hacking Recruitment

Full Time or Part Time
Can Save A Huge Amount Of Time and/or Money
  • Quick Goal Set
  • Parachute In One Of Our Growth Hackers
  • We Can Lead Or Augment Teams
  • Little And Often or High Intensity Sprints
  • Growth Hacking Recruitment
Yes!
Let's GROW!
TEAM

Remote Growth Hacking
As A Service

Remote Growth Hacking
Let Us Get Your Growth
  • Quick Review Of What Is And Isn't Working
  • Quick Review Of Growth Efforts And Effectiveness
  • Quick Goal Set
  • Tactical End To End Cross Functional Integration And Instrumentation
  • Measure --> Act --> Measure
Let's Grow!
Let's GROW!
Business

Growth Tips

Sell To Needs...before you do *anything* make really really really sure there is demand for your product | service idea...the best test is getting people to spend money...
sell to needstest it
There are 3.5 billion searches a day on Google...Organic SEO needs to be the foundation of your Growth Strategy
SEOthe Foundation
If the growth benefits of a growth idea massively outweigh the costs in time and/or money then we are Growth Hacking!
GROWTH HACKINGQuicker Better Cheaper
There is no silver bullet for growth...it is the result of 100's of small things called right...
No Silver bulletslots of little things
Don't underestimate the power of compounding...a little effort every day will really get results in 6-12 months...little and often is better than infrequent spikes of effort...
CompoundingLittle And often
Instrument your acquisition funnel end-to-end...if you can't measure it you can't move it...
InstrumentationMeasure Act Measure
The #1 way to change the game quickly is to bring talent in with experience of what you want to do...that can be full time, part time or for ad hoc on demand consultancy | coaching...tell us what you need
TalentGame Changer
It’s often forgotten but targeting the right audience is the *most* important thing if you want to increase awareness and engagement...
Targeting*most* important
Be very careful with what you incentivise via OKRs/KPIs...we get so many emails from LinkedIn because the Microsoft CEO has this KPI “the number of times logged-in members visit LinkedIn, separated by 30 minutes of inactivity”...
OKRs & KPIsYou get what you kpi
Don't try to buy growth...measure acquisition costs holistically and very carefully. Use successful transactions not impressions or even clicks in your calculations...
Don't buy growthmeasure real CAC
Don't try to A/B test too early...many people start A/B testing at very low traffic levels...use your time looking at Mouseflow (https://buff.ly/39aqoRv) recordings and Google Analytics to eliminate funnel friction and leakage...
Don't a/b test too earlyeliminate funnel friction and leakage
Learn something every day. Read books...whenever anyone asks him how he learned to build rockets, Elon Musk says, 'I read books.'
Learn Every DayRead books
Measure ---> Act ---> Measure DON'T Predict ---> Plan ---> Construct
Unless you are building a nuclear submarine...
Measure act measure
Use Fear Of Missing Out...scarcity is the biggest purchase trigger...
FOMO
Don't offer too much choice...3-5 choices is considered optimum...offering 6 or more choices results in LOWER sales...
Touch Too much
Use the $3-$6-$7 structure when offering choices...create a "$6" offering as a decoy offering significantly less value than the "$7" option to position the "$7" option as being of much better value...
Decoy choices3-6-7
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WHY GROWTH HACKING?

Hack your growth

Growth hacking or growth marketing is a new take on delivering growth by breaking down traditional areas of responsibility and working cross functionally with a common purpose of accelerating growth.

For growth hack examples see the Growth Hacking Success Stories above.

Growth hackers

Give us a shout to get growth hacker working with you ASAP!

It's one of those terms that means different things to different people but to GRO.TEAM the growth hack meaning is that If the growth benefits of a growth idea massively outweigh the costs and/or time to implement it then we are growth hacking...

What growth hack have you done that you're most proud of?

Possibly the biggest and quickest growth hack we've been involved with is at a multi-million £ revenue company that changed the way it's products were accessed (at the suggestion of a member of the Tech Team) the revenue went up 30% the next day...a material revenue increase was delivered very quickly and at very little cost...

Talk To A Human

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