SEO Agency London

We create and run UK SEO campaigns that actually make money…


SEO Agency London UK

What Are Your SEO Agency Needs?

Temporary ¦ Interim

The provision of high impact interim talent is why GRO.TEAM was started and we're still the best in the market at it. Give us a shout to get the talent you need... Need an Interim SEO Specialist? Great... Need someone to start tomorrow? No problem... Need someone who pick up the baton after an abrupt departure? No problem... Need someone to turn round a team or campaign that isn't delivering? No problem

Permanent Employees

Our Chief Talent Officer Loana is one of the best talent finders in the world...however picky your requirements are if anyone can find the perfect person or team for you Loana can. Loana was recently asked to find a Head of SEO for a company that is based in a Scottish village. Umm....they also wanted  a Gaelic speaker as well of course. Within a week Loana found someone that was actually from the county in question  and was currently working at Google. They were back in the Highlands within weeks..

SEO Campaign Creation And Management

Need a SEO agency to create and/or run your SEO for a temporary time period?  No worries. Deploying variable capacity talent can be quicker, better and cheaper than any other way of getting something done. Contact us to find out more...

SEO Agency Reviews

"By using on demand talent from lower cost locations GRO.TEAM give you the best of worlds, higher quality and lower costs. I have used them at two companies now."
Caroline Hicks
“The world of SEO is full of cowboys and chancers. It's so refreshing to meet a team like GRO.TEAM who are professional and cost effective. 100% recommended.”
Carol Hill
"Thanks GRO.TEAM - you really made a difference to what we were trying to do. Your big picture view and experience was invaluable."
Martin Jacks
Martin Jacks

What is SEO?

SEO stands for Search Engine Optimisation and it is a form of advertising where the content publisher optimises their site and content so that it appears on the first page of results (see below) when someone types a target phrase into a search engine…It is therefore different to CPC (Cost Per Click) and CPM (cost per mille) marketing and as content providers are not charged when people visit their web site theoretically it should provide great value for money as a marketing channel.

Hold on a minute though…it’s not quite as simple as that…

What is SEO in 2020?

With about 85% market share in the UK and US Google SEO is synonymous with SEO in the UK and USA.

The truth is that the Google search system is designed and optimised to maximise their revenue so it isn’t just as simple as creating the content and watching the traffic roll in unfortunately…

Unless you work with people like GRO.TEAM SEO is a great way of spending money very quickly and even driving a lot of traffic to your site that will never actually buy your product ¦ service and achieve the commercial results you want and need…

What Your Typical SEO Agency
Won't Tell You Is That...

You Need To Be Results Position #1 or #2...Page One Isn't Good Enough...

A lot of SEO Services companies will happily take your money and declare success if ¦ when they get your target phrase on to the first page of the search results but the inconvenient truth is that it isn’t good enough…

It varies but the click through rates from each position on the first page are shown in the graph…

24% of people click through from position #1 but only 4% of traffic clicks through from position #6…in other words…


Position #1
Position #2
Position #3
Position #4
Position #5
Position #6
Position #7

What do our SEO Agency customers think?

SEO Top Tips

Sell To Needs
It's All About Targeting The Right Phrases

If you sell Umbrellas some SEO agencies will be very happy for you to create and run SEO campaigns targeting “Umbrella” as a keyword. The volume is great  (50,000 searches a month in the UK) so a lot of money can be spent and a lot of clicks could theoretically be generated…

There is a problem though…how many of those 50,000 people typing “Umbrella” into Google every month actually have the intent to buy an umbrella?

Maybe a lot of them are actually searching for the song Umbrella by Rihanna?

“buy umbrella” only gets 480 searches a month in the UK for instance.

So unless you are targeting phrases with the right underlying intent you will be wasting a lot of money trying to rank for the wrong terms…targeting “long tail” terms with the right intent such as “buy umbrella” is key…

Content And Links Are *Still* Key

Google’s big innovation when it started in 1998 was to stop focusing solely on the content of web pages to judge their relevance against search queries but to treat each link to a web page as effectively a vote for that web page and use that as an important additional measure to judge the quality and relevance of web pages.

Fast forward to 2020 and although things have moved on a lot the two most important things when getting content on to the front page of Google are still the quality of the content and the amount and quality of the links to it.

In the old days “wild west” SEO it was all about stuffing the key phrase onto the page as many times as you could and getting as many links to the content as you could…

Google have spent the last 20 years improving their algorithm to be able to judge the content and link quality as well as any human and are getting pretty good at it now…

Now it really is about quality rather than quantity…the art of SEO now is to create quality content and facilitate some quality links to the content to help prove its’ quality to Google…


It Is Still Worth Optimising Your Content...

The name of the game now really is content quality but the things listed in the checklist below are still worth doing to help the Google algorithm understand what your content is about…

SEO Optimised Content Checklist

SEO Services Google Meta Tag Use

Current Organic SEO Rankings

interim cdo


part time cto


interim growth hacker


Does SEO Work?

SEO services can work but it takes a lot of experience and skill to avoid pointlessly adding your hard earned money to an unscrupulous SEO agency’s revenue line.

For some reason the SEO agency landscape is still a bit “wild west” with a lot of people trying to make a quick buck.

Anecdotally across the industry it appears that only about 10% of SEO campaigns have a positive ROI (they generate more additional profit than they cost) but at GRO.TEAM 100% of our SEO campaigns have a positive ROI…otherwise we don’t start the campaigns…

What is SEO in 2020?

It takes a lot of work end-to-end to make SEO services campaigns work…the right key phrases need to targeted…the links to the content need to be very carefully achieved…the pages that we send the visitors to need to be very carefully constructed and optimised…

It takes a lot of experience to take Google searchers all the way along that chain without losing them somewhere…

Give GRO.TEAM a call…we’re been there and done this…we only run profitable SEO services campaigns.

If You Want A Serious SEO Agency
Give GRO.TEAM A Shout

GRO.TEAM Business Growth Agency
GROW Coaching
Bobby Growth Services

Give our friendly team  a shout for a non salesy chat about how we can get stuck into your PPC services challenges…asap